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Published · transcript-backed

Emilie Gerber: belief

21 Mar 2024 Lenny's Podcast The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)

“Ideally some B2B experience. I think doing B2B PR is very different from doing consumer PR.”

— Emilie Gerber

Source trail

Everything needed to verify it.

Speaker
Emilie Gerber
Attribution
Verified speaker
Claim type
belief
Recorded
21 Mar 2024
Publisher
Lenny's Podcast

Transcript context

…Amazing. Is there anything specific you're looking for in people you're hiring for people that may want to reach out other than they've been in PR? Ideally some B2B experience. I think doing B2B PR is very different from doing consumer PR. If you work with startups, that's a huge plus, you know how to be kind of scrappy and fast. And also people that just love to be really hands-on and doing the actual work. We're very flat, so we're not a place where there's much managing of teams. So it's really much more like a consultancy than anything else. Amazing. Emilie, thank you so much for being here.…

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