Emilie Gerber: recommendation

Transcript context

…Who could that be? What podcast might that be referring to? Yeah, right? But this could be for CFOs. So let's say you sell into CFOs. Don't pitch your CEO for that podcast. Get a CFO and then pitch your CFO for that podcast. I'm very for companies hiring folks, or hiring so the roles that they sell into, it helps us a lot. So if your audience is a CFO, it really helps if you have a CFO. If your audience is a CMO, it really helps if you have a CMO, and that actually when your earlier stage isn't always the case, and so it's a lot harder to pitch. So I think that's the second part of the qualitative analysis. The third is, podcasts really come and go, make sure... It sounds obvious, but make sure it's one that's actively producing. When you Google ones, half of them are not going to be active podcasts. And then the third is actually listening to at least part of one episode, making sure the quality is high, making sure it's the kind of thing you even want to associate yourself with. And then just looking at who the past guests are, is that the kind of peers that you want to associate yourself with? And then one other thing that you can do is just in conversations with customers, find out what they're listening to, find out what they're watching, find out their media diet. And it doesn't have to be a big crazy survey that you send to your entire customer base. It can be casual. If you're farther along, it's great if you can make that a more formal sort of process, but it doesn't necessarily need to be. And then in terms of reaching out, I highly recommend figuring out who the host is, just doing the research, figuring out who the host is, and then just sending them a casual note. I'm a big fan of just reaching out on LinkedIn and saying, "Hey, love the show. Are you open to guest ideas?" I don't even mention the client or anything, just opening the door. I just feel like that's so much more approachable and friendly than starting with a big pitch. And I think so many people start with this very long email introducing themselves or going really deep and you don't have to do that. And especially because maybe only one out of every 10 replies, it'll also save you a lot of time if you just start with something really lightweight. I think that actually works really well. That's what I find is if it's a simple little message, I'm like, yeah, let me know what you got in mind. Even though 99% of the time it doesn't work out, sometimes it works out great. And so I find, sure, let's just see what you got. And then usually I'm just like, "Nope, sorry, not a fit."…

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