Emilie Gerber: uncertainty

Transcript context

…Just hearing that it sounds like such an obvious thing to do. Basically a reporter is looking for an interesting story to write about. If you tell them something interesting that they could put out, that's a win-win for everybody. So makes a ton of sense. Let me try to summarize the advice you've shared so far when you're, say DMing a reporter, your advice so far is basically be very direct. Just tell them, "Hey, I'm looking for..." What's an example of being direct? Is it like I'm looking for a story on this fundraising announcement? I wouldn't say I'm looking for. I don't know, just I would say if it was a DM, I would say, "Reaching out from X company. Would love to offer you the launch story alongside their funding if you're open to it." And usually I'd either say the amount and the investors or the company name. If you give them both, you're kind of just giving them the story and they could run with it right away. That's actually an important distinction. And so you could either say, "Reaching out with this Martech company that's raised 8 million from X Investors. Really interesting approach, they're taking on X incumbent. Do you want the exclusive?" That's kind of how I would phrase it. Okay, awesome. Then, try to keep it to three sentences. And you're saying sometimes when you go longer, you actually end up backfiring each time. Sometimes include a link to a story they've written or some other story about the company that might give them some context. Is that right?…

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