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Lenny's Podcast / episode intelligence

How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu

31 Jul 2022 19 published claims 2 attributable people

Speakers in the public record

Claim mix

evaluation 6recommendation 5belief 4preference 2commitment 1prediction 1

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The useful parts, with receipts.

19 published records

01 / evaluation

Well, based on our data about a third of people will consider switching to another company after just one bad experience during onboarding. So if your CSV importer doesn't work right, which is super common, considering customer files are chalked full of unexpected data and formatting, they'll leave.

“Well, based on our data about a third of people will consider switching to another company after just one bad experience during onboarding. So if your CSV importer doesn't work right, which is super common, considering customer files are chalked full of unexpected data and formatting, they'll leave.”
Speaker
Not verified from transcript
Publisher
Lenny's Podcast

03 / belief

What is open source?" So I ended up leaving that job because I realized that if I wanted to get into something more tech, it would probably not be at a investment bank.

“What is open source?" So I ended up leaving that job because I realized that if I wanted to get into something more tech, it would probably not be at a investment bank.”
Speaker
Crystal Widjaja
Publisher
Lenny's Podcast

07 / belief

Like in the early days of Gojek growth, I think our first real growth experiment, we were actually still the data team at this time, was to connect a quick Python script to the Twilio API that we had access to.

“Like in the early days of Gojek growth, I think our first real growth experiment, we were actually still the data team at this time, was to connect a quick Python script to the Twilio API that we had access to.”
Speaker
Crystal Widjaja
Publisher
Lenny's Podcast

10 / recommendation

In my opinion, American startups have a lot to learn from startups in Asia and Crystal has been at the ground floor of some of the biggest successes there.

“In my opinion, American startups have a lot to learn from startups in Asia and Crystal has been at the ground floor of some of the biggest successes there.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

11 / preference

" And we were like, "Yes, I absolutely love makeup, but I also am badass at writing SWIFT code, so step aside." So having experienced a lot of the misrepresentation of what an engineer should look like or should like, I think we really look to Legally Blonde, is one of my favorite movies that represents you can take the powers that you have, whether you like engineering or design or data, and you can be whoever you want and still kick ass at it.

“" And we were like, "Yes, I absolutely love makeup, but I also am badass at writing SWIFT code, so step aside." So having experienced a lot of the misrepresentation of what an engineer should look like or should like, I think we really look to Legally Blonde, is one of my favorite movies that represents you can take the powers that you have, whether you like engineering or design or data, and you can be whoever you want and still kick ass at it.”
Speaker
Crystal Widjaja
Publisher
Lenny's Podcast

12 / commitment

When I got there it was in a house and I realized I've probably made a huge mistake, but we were growing very quickly already, even at that small scale of 4,000 orders per day.

“When I got there it was in a house and I realized I've probably made a huge mistake, but we were growing very quickly already, even at that small scale of 4,000 orders per day.”
Speaker
Crystal Widjaja
Publisher
Lenny's Podcast

13 / evaluation

Below 18% of college graduates are women in computer science. So we're really trying to reach the youngest generation because that's when you are told or informed that computer science is for specific types of people.

“Below 18% of college graduates are women in computer science. So we're really trying to reach the youngest generation because that's when you are told or informed that computer science is for specific types of people.”
Speaker
Crystal Widjaja
Publisher
Lenny's Podcast

14 / evaluation

I'm always very hesitant to talk about Kumu, because there's so much competition right now and we are on the cusp of some very interesting things. But I think for Kumu, it's actually very complex because there's a lot of human emotion that is involved.

“I'm always very hesitant to talk about Kumu, because there's so much competition right now and we are on the cusp of some very interesting things. But I think for Kumu, it's actually very complex because there's a lot of human emotion that is involved.”
Speaker
Crystal Widjaja
Publisher
Lenny's Podcast

16 / preference

It's very hard to move the physics of a universe when you are trying these new things. So start with what currently works and currently exists and where you think the biggest constraint is or the best lever is, and then fix that one piece because the entire universe isn't exploding.

“It's very hard to move the physics of a universe when you are trying these new things. So start with what currently works and currently exists and where you think the biggest constraint is or the best lever is, and then fix that one piece because the entire universe isn't exploding.”
Speaker
Crystal Widjaja
Publisher
Lenny's Podcast

17 / recommendation

Things like a personality quiz can be very easily done through Typeform. And we realized that if we built in the in-app webpage and we made it easier for us to do a website deployment on our backend side, we wouldn't have to wait for a mobile app release to test some of these new features out that could be done on web.

“Things like a personality quiz can be very easily done through Typeform. And we realized that if we built in the in-app webpage and we made it easier for us to do a website deployment on our backend side, we wouldn't have to wait for a mobile app release to test some of these new features out that could be done on web.”
Speaker
Crystal Widjaja
Publisher
Lenny's Podcast

18 / recommendation

And so when we looked at the lever of we have a driver, we actually created an incentive model. So we built a very small service that would check when a driver got allocated to a customer, again, the product and the model, we would then check in the database, has this customer ever used our GoPay product before?

“And so when we looked at the lever of we have a driver, we actually created an incentive model. So we built a very small service that would check when a driver got allocated to a customer, again, the product and the model, we would then check in the database, has this customer ever used our GoPay product before?”
Speaker
Crystal Widjaja
Publisher
Lenny's Podcast
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