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Speaker unverified: evaluation

31 Jul 2022 Lenny's Podcast How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu

“Well, based on our data about a third of people will consider switching to another company after just one bad experience during onboarding. So if your CSV importer doesn't work right, which is super common, considering customer files are chalked full of unexpected data and formatting, they'll leave.”

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Speaker unverified
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Not verified from this transcript
Claim type
evaluation
Recorded
31 Jul 2022
Publisher
Lenny's Podcast

Transcript context

…And how many of them screw that up, and what happens when they do? Well, based on our data about a third of people will consider switching to another company after just one bad experience during onboarding. So if your CSV importer doesn't work right, which is super common, considering customer files are chalked full of unexpected data and formatting, they'll leave. I am zero percent surprised to hear that. I've consistently seen that improving onboarding is one of the highest leverage opportunities for both signup conversion and increasing longterm retention, getting people to your aha moment more quickly and reliably is so incredibly important.…

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