Crystal Widjaja: commitment

Transcript context

…I felt like it was a problem that was very solvable. And we ended up renting a stadium to just hire 60,000 drivers in a couple of weeks. So I think looking back, it was certainly a risk. When I got there it was in a house and I realized I've probably made a huge mistake, but we were growing very quickly already, even at that small scale of 4,000 orders per day. Crystal Widjaja has been leading product and growth teams at some of the largest consumer businesses in Southeast Asia, including Kumu, where she's currently the chief product officer, and Gojek where she built and led the growth team through the early years of what is now the largest super app in Southeast Asia. To put this in context, Gojek completes more rights per day than Lyft and more food deliveries than GrubHub, Uber Eats and DoorDash combined, and it's the number one mobile wallet in Indonesia and Southeast Asia. In my opinion, American startups have a lot to learn from startups in Asia and Crystal has been at the ground floor of some of the biggest successes there. In our conversation, we covered the biggest growth unlocks that Crystal has seen across the companies she's worked at, what growth investments usually pay off and which often don't, we dig into growth models, a bunch of tips for accelerating growth, why most analytics efforts fail in how to avoid that, how to hire and structure your growth team, and we also talk about the nonprofit that Crystal started that aims to help young women get into STEM called Generation Girl. Crystal is such a star, and I hope that you enjoy this episode as much as I did. And with that, I bring you Crystal Widjaja. If you're setting up your analytics stack, but you're not using Amplitude, what are you doing? Amplitude is the number one most popular analytic solution in the world used by both big companies like Shopify, Instacart, and Atlassian, and also most tech startups. Amplitude has everything you need, including a powerful and fully self-service analytics product, an experimentation platform, and even an integrated customer data platform to help you understand your users like never before. Give your teams self-service product data to understand your users, drive conversions and increase engagement, growth, and revenue. Get your vanity metrics, trust your data, work smarter and grow your business. Try Amplitude for free. Just visit amplitude.com to get started. Hey, Ashley, head of marketing at Flatfile. How many B2B SaaS companies would you estimate need to import CSV files from their customers?…

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