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Published · transcript-backed

Crystal Widjaja: preference

31 Jul 2022 Lenny's Podcast How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu

“It's very hard to move the physics of a universe when you are trying these new things. So start with what currently works and currently exists and where you think the biggest constraint is or the best lever is, and then fix that one piece because the entire universe isn't exploding.”

— Crystal Widjaja

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Speaker
Crystal Widjaja
Attribution
Verified speaker
Claim type
preference
Recorded
31 Jul 2022
Publisher
Lenny's Podcast

Transcript context

…Oh my God. So for thinking through your potential levers and physics of your growth, do you think about it bottoms up, here's all the things that are going on and here's areas we can invest? Or do you have a menu of options top down of here's the 10 things it could be, it's looking like for Gojek it's these four and let's focus on that? Yeah. I think you always have to start from the fact that we are not wizards. It's very hard to move the physics of a universe when you are trying these new things. So start with what currently works and currently exists and where you think the biggest constraint is or the best lever is, and then fix that one piece because the entire universe isn't exploding. The world isn't changing so dramatically that your physics change. So I think rooted in reality is very important. Got it. Okay. So it's see what's working, find the constraints. And then step two is basically what can you do to the product to optimize the funnel/loop to make it go even faster?…

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