Crystal Widjaja: evaluation

Transcript context

…Love that. Maybe as another example, if something comes to mind, with Kumu, how do you think of Kumu through this lens? Yeah. I'm always very hesitant to talk about Kumu, because there's so much competition right now and we are on the cusp of some very interesting things. But I think for Kumu, it's actually very complex because there's a lot of human emotion that is involved. With Gojek you knew if you got the job done. You made a transaction. With Kumu, how do you know if a consumer made a friend, felt like they had a genuine friendship? So you almost have to create more friction to identify users who really got past that barrier and aren't explicit with the activity that they did. So we have features that tell us if a user is really searching for this job to be done, if they really want to be part of a community, how do they fill out this? Do they fill out the form? Do they fill out a questionnaire of many questions? Do they go through this friction just to get access to a community? So we almost create this artificial friction to help differentiate how deeply a user wants something or needs something. And if the user doesn't fill out that questionnaire, maybe they're actually looking for something else. They were looking for entertainment. They were looking for content or short form content. And so creating almost like hand razor approaches for a user to say, "I wanted this thing." We leave a lot of breadcrumbs in the app to be able to identify those paths. Awesome. While we're on the topic of these two companies, just maybe for inspiration to founders who are thinking of ways to drive growth, what were a couple of the bigger unlocks growth wise for these two companies or even any other company that you've worked with that's interesting?…

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