Evidence receipt / prediction
Published · transcript-backedCrystal Widjaja: prediction
31 Jul 2022 Lenny's Podcast How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu
“I think I usually give teams two to three weeks or frequency periods to see things flatten, but it better flatten around 60% for a free product.”
Source trail
Everything needed to verify it.
- Speaker
- Crystal Widjaja
- Attribution
- Verified speaker
- Claim type
- prediction
- Recorded
- 31 Jul 2022
- Publisher
- Lenny's Podcast
Transcript context
…Is that how you think about it versus say cohort retention? Is that just because it's easier is just a simple rule of thumb? Am actually thinking of it as cohorts. So 60% should be your week one, and then it should flatten. I think I usually give teams two to three weeks or frequency periods to see things flatten, but it better flatten around 60% for a free product. That's actually what we saw at Gojek. Early days it was like 60, 70% retention rates because people were using this product that really solved a huge problem for them. And I think that's when I knew we were going to be fine. If people keep coming back, the product just needs to work. Wow. So week one, 40% of people drop off week two and beyond basically nobody drops off is what you look for.…
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