Recommends CleverTap.

Transcript context

…Speaking of Amplitude and other data tools, do you have a default recommended metrics stack for our founders just to start with and maybe a few other things as they evolve? That really depends on how early they are. So if they have a single data warehouse with all of their transactional data, usually I say, you can probably get by with Google Data Studio. It's free usually with whatever you're using. If not Metabase has a great open source free tool. If you have someone who can write SQL or if you have multiple databases, then Metabase is great. If you need in app mobile device event tracking, I usually recommend CleverTap because Mixpanel has unfortunately failed me a lot. And Amplitude doesn't have the CRM components that I would need all in one space. If I am much bigger and I need more analytics juice, maybe Amplitude makes sense on top of this, or something that helps me pipe data into more dashboards and do less ETL for me. Then I would get into Segment. And then once you get into experimentation, obviously I have to shout out to Eppo. I think they've really instrumented a lot of the dashboards that I would've normally had to do in experimentation projects. So I usually look at something like Eppo to just automate the decision making flow. Awesome. I think we're both small investors in Eppo, big fans, a little bit of bias, but yeah's it's an excellent Airbnb team that built it, so it's cool. Shifting a bit from metrics and data to just growth teams in general, maybe first question is just, how do you recommend companies set up a growth team in the early days and then over time?…

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