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Crystal Widjaja: evaluation

31 Jul 2022 Lenny's Podcast How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu

“If you have data of what your customers are doing, that is the best data you could ever get.”

— Crystal Widjaja

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Speaker
Crystal Widjaja
Attribution
Verified speaker
Claim type
evaluation
Recorded
31 Jul 2022
Publisher
Lenny's Podcast

Transcript context

…Wow. I know you do a lot of advising too. Do you advise startups to be more scrappy and do things that don't scale? I imagine because in the US the culture is a little different. The only thing better than knowing... If you have data of what your customers are doing, that is the best data you could ever get. And so if you don't have a tested hypothesis, if you can't think of a way to run an experiment, then honestly that idea is pretty useless. Maybe it makes sense to the market, to the model, but you could have weird consumer sentiments. Not everyone is a rational actor. So testing the actual experience and seeing how people respond to it, that's the best possible data. Pulling that thread a little bit, for startups, experiments are often hard because there's just not enough data and enough users. How do you think startups should approach that? Can you run experiments when you're really, really early?…

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