01 / recommendation
Mentions personal use of How All This Happened.
“All right, I read an awesome, awesome article called How All This Happened by Morgan Housel.”
- Speaker
- Ben Gilbert
- Episode
- SONY
- Publisher
- Acquired
Acquired / episode intelligence
Speakers in the public record
Claim mix
Evidence policy
Every row below preserves an exact excerpt. Identified speakers are linked; unresolved voices are labeled and excluded from people counts.
Claim ledger
59 published records
01 / recommendation
“All right, I read an awesome, awesome article called How All This Happened by Morgan Housel.”
02 / recommendation
“Me too. I love Sony. How could you not love Sony? Then, fortunately, I didn't buy this.”
03 / commitment
“Other Japanese CEOs were not really willing to move to the US. It was a very un-Japanese thing to say, I want to do business in the US so badly that I will move my family and become a part of this culture to do that.”
04 / belief
“Yup, I think that is totally a fair characterization of Microsoft for many years.”
05 / belief
“Maybe, but I think the super-specialized CMOS sensing stuff is pretty different than all the in-house silicon stuff Apple is doing.”
06 / belief
“I would say, today, the answer is no. I do think in the past there was a brand power.”
07 / belief
“Ibuka's founding prospectus to create a place for engineers to work in the joy of their pursuit of technology and benefit to society, that I think was probably Sony for decades.”
08 / belief
“Let me say, when you say CD player, I think everyone's probably picturing something that looks like a Discman right now.”
09 / belief
“I think there might have been a handful of years there in the mid- to late-80s where cassettes were bigger than records but CDs hadn't caught up yet.”
10 / belief
“When you look at it, Microsoft is now up to 18 million subscribers to Game Pass, which to your point, I think there's a cheap version at 10 and then a more expensive version at 15.”
11 / commitment
“We'll be super flexible on whatever terms you want and we will make this happen as fast as humanly possible.”
12 / belief
“I think the most telling quote of all is when Akio Morita passes away many, many years later in 1999, somewhere around there.”
13 / belief
“I think Sony could have licensed all the Marvel characters, but somebody was like, they're all kind of bad except Spider-Man.”
14 / belief
“Nintendo, I think, thought that like, all right, well, Sony's not going to get into the games industry themselves.”
15 / belief
“Ironically, the Bulova watch brand is owned by (I believe) Citizen watches, which I believe is a Japanese company.”
16 / belief
“Until very recently, when I think their strategy has shifted pretty meaningfully, the thinking was always, we're not going to go for the hardcore gamers, we're going to go for the Ben Gilbert when he's 13 years old idea of, well, we need a DVD player anyway and this thing can play games, so great, and then they can use that to have a computer in the living room.”
17 / belief
“I think Steve had this thing where he could have reverence for the history of a company in a way that made their current competition not matter, but the companies that he viewed having no taste and no history like going thermonuclear on Google or his relationship with Samsung, all bets were off.”
18 / belief
“Blu-ray was expensive and they wanted to do the same thing they did with the PS2, use it as the Trojan horse to get Blu-ray into living rooms, win the format war with HD DVD. Then the Cell processor, they developed with, I think, Toshiba and IBM.”
19 / evaluation
“There's just been so much consolidation to the point where if you go buy the best phone, which is the top-of-the-line iPhone from Apple, that is the best one that humans can buy, and yet there are millions and millions of people buying that device.”
20 / belief
“One of the things that if you look at bear and bull cases on Sony out there, and we're going to do our own in a minute here, one thing that came out at CES last year, I think with Sony electric car, that's something that people are very scared about like, no, no, no.”
21 / belief
“I have a stat here. As it grew, I think in 2001, it was 5% of Sony's revenue. By 2014, its financial arm includes Sony Life, Sony Bank, a handful of other things, and a direct-to-consumer bank.”
22 / belief
“Then also, they were just like, look, we need you, developers. Trip talked about this I think a bunch on our episode with him.”
23 / belief
“I think a sufficient number of my friends had a PlayStation where I was used to the controller.”
24 / belief
“Continuing their arms dealer strategy, I think, as they realize how bad they were going to be at making cell phones, there was a thing that was happening that started 15, 20 years before, which was innovating on sensors, in particular, camera sensors.”
25 / belief
“I think the other part of it is there probably aren't really much costs associated with this business.”
26 / uncertainty
“I don't know if it took the pandemic or just this current generation of consoles with the series X and S Xboxes and the PS5, but I feel like these companies have finally woken up that like, guys, video games are the largest medium by revenue out there, and they shouldn't be strategy devices to achieve other aims.”
27 / prediction
“If I'm buying from any brand anywhere, I expect that it's actually made in a lower labor cost location.”
28 / belief
“I think the bear case is that 30% of both revenue and profit right now come from gaming for Sony, and that's at risk.”
29 / belief
“In some ways, this recent era, and I think we should grade the other eras of Sony too, but this recent era where they grew their market cap from $30 billion to $150 million, it's kind of a bummer to call that an F.”
30 / belief
“As I think more about why did Sony fail so badly at PCs, why did Sony fail so badly at mobile, why did they eventually lose TVs, I think Sony doesn't know how to make computers.”
31 / uncertainty
“If you go and request them, I don't know if it is anyone, if it's just journalists, or whoever special guests, but they have this stuff preserved and can bring it out to you with gloves on and let you read the founding prospectus.”
32 / belief
“Totally. I believe the first product cost ¥160,000 per recorder. You basically got to be selling to the government at that point in time.”
33 / uncertainty
“I don't know how to think about that in terms of dollars then or dollars now, but it's thousands and thousands of dollars.”
34 / belief
“The stock would go up a lot after 1983, but the spirit of what they were saying was right because I think the very thing that was alluring to Steve Jobs—that this company makes stuff of the highest quality always has the superior brand and therefore can command higher prices—was kind of going away.”
35 / belief
“I think there are a lot of gamers out there like me that in an ordinary year, I would maybe buy a couple of games. But it's a no brainer for me to subscribe to Game Pass for $15 a month, in which case, I end up spending a lot more money on games, Microsoft makes more revenue off of me than if I were just buying games, and I feel happier because I get access to so much more than I would otherwise.”
36 / belief
“I think eventually they do come out with products too that people can modify their radios by attaching this product and it turns into a shortwave antenna or something like that.”
37 / evaluation
“The next thing they try is an electric heating blanket. That also doesn't work for various reasons.”
38 / belief
“Other than the Macintosh 8500 that I had at my desk and the G3 that my parents had on their desk, we had those two Apple products, and I think my dad had the first iPod which plugged into our Sony stereo, but everything else was Sony.”
39 / belief
“A lot of people don't want it to be when they're marketing Made in America goods because they want that to be a big selling point and I think there's a lot of people who do really care about that.”
40 / belief
“I suspect what that means is that he would have to believe the long-term future of VR is actually in gaming, not in the lifestyle, which, if Apple comes out with something, it's going to be for all over the place, at least all over your house.”
41 / belief
“I think a lot of it was the government officials who were coming around to modify the radios were just clipping wires.”
42 / belief
“By the way, just to put some numbers around how royalties work, this Blu-ray Disc Association earns about $7 for every Blu-ray player sold, then I think there's maybe $2 that they make from selling the software that goes on it to be able to read the Blu-rays, and then it's something like 7¢ per disc.”
43 / belief
“In fact, I think there's a cultural issue where it's perceived as a weakness to be hard of hearing.”
44 / belief
“I think a lot of people do this, just walk around with their phones playing music on speaker.”
45 / belief
“I don't have the exact dates here, but even by the early 2000s, the Morita family still, I believe, owned about 10% of Sony.”
46 / belief
“I think part of his vision, Morita would contribute to this too, but I think Ibuka really saw a huge opportunity after the war in that all this technology that had been focused on military and industrial use, but primarily military use, around the world and in Japan.”
47 / belief
“I think, if I'm remembering right, he thought the US was working on an atomic bomb but was sort of like years behind where they were.”
48 / belief
“I think a lot of governments did this during World War II, but certainly, the Japanese government.”
49 / belief
“Morita is like, okay. Morita goes off to New York—this is, I believe, in 1953—and negotiates a deal.”
50 / evaluation
“They refer to hardware as the consumer devices that they were making, but then they talk a lot about software. It was weird to me reading this as I'm reading about their software.”
51 / evaluation
“I think you could argue, to some extent, any of this synergies thing—I think in large part synergy became a bad word because of what companies like Sony did during this time.”
52 / evaluation
“Sony has a bunch of business lines now, so this stat almost isn't going to sound as impressive as it should just because of the sheer breadth of stuff that they own, but the music segment, Sony Music, which comes from CBS Records did (I think) 11% or 12% of the revenue of the whole company.”
53 / uncertainty
“Now that he's been released from his lifetime contracts with the Navy, it's unclear if he actually needs to go back to the family business or not.”
54 / evaluation
“Originally, the intent was he and his family were going to be there for two years and set up Sony Corporation of America. It ultimately ends up being about one year because his father passes away and he has to go back to Nagoya.”
55 / prediction
“I think there's a market for people who want a slimmer, sexier version of that where we throw away the recording capabilities, we get that right out, stop taking up space with the speaker, and attach headphones.”
56 / evaluation
“Now, of course, the first run of those that actually did make it cost Sony way more to manufacture than it actually was priced at retail because their yields were so terrible.”
57 / evaluation
“I know I'm over-indexing on cameras because it's what I know and there's a lot of other stuff in here, headphones, and lots of stuff I'm missing.”
58 / prediction
“Because I think Morita and Ohga are pretty convinced that to continue being a successful growing electronics company, they need to own the content that ends up on those devices or at least have some leverage and ability to design more custom experiences using wholly-owned content.”
59 / preference
“I think when I was buying a lot of Japanese electronics in the '90s, to me, it's like buying a Japanese car today. I own a Honda because I'm certain that it's very high quality and durable.”