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Published · transcript-backed

Ben Gilbert: prediction

7 Mar 2022 Acquired SONY

“If I'm buying from any brand anywhere, I expect that it's actually made in a lower labor cost location.”

— Ben Gilbert

Source trail

Everything needed to verify it.

Speaker
Ben Gilbert
Attribution
Verified speaker
Claim type
prediction
Recorded
7 Mar 2022
Publisher
Acquired
Episode
SONY

Transcript context

…It's interesting. That's what I was struggling with when you asked the question, how do I feel today? I 100% agree when Sony was started, Made in Japan for most people in the West, probably meant low quality, signified low quality, and then by Sony's heyday, it signified high quality. The interesting thing about today, also on the same page with everything you said, it's also interesting that that same playbook has been run in so many places now so successfully. The same thing in Korea. After it came right on the heels of the journey of Made In Japan from low quality to high quality, the same thing in Korea, and then the same thing in China in an even bigger way. Just as a consumer having had that played out a bunch of times now, I'm just much less like, oh, okay, if something is low quality or high quality now, that means nothing to me. It means very little to me about whether it might be that way in the future. I just assume that any location that's coming up the learning curve of product production is going to get to a high quality place. Yeah, I think that's right. I also just expect that everything is made outside of the United States. If I'm buying from any brand anywhere, I expect that it's actually made in a lower labor cost location. I guess they didn't even really think about anything where it's made nearly to the extent that people were when companies were headquartered and in the same place that they were designing, manufacturing, and marketing products. That era is kind of past us. It's kind of past. Yeah, exactly.…

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