Evidence receipt / belief
Published · transcript-backedBen Gilbert: belief
7 Mar 2022 Acquired SONY
“Until very recently, when I think their strategy has shifted pretty meaningfully, the thinking was always, we're not going to go for the hardcore gamers, we're going to go for the Ben Gilbert when he's 13 years old idea of, well, we need a DVD player anyway and this thing can play games, so great, and then they can use that to have a computer in the living room.”
Source trail
Everything needed to verify it.
- Speaker
- Ben Gilbert
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 7 Mar 2022
- Publisher
- Acquired
- Episode
- SONY
Transcript context
…Yes. Microsoft has always seen this as the path to the living room. Until very recently, when I think their strategy has shifted pretty meaningfully, the thinking was always, we're not going to go for the hardcore gamers, we're going to go for the Ben Gilbert when he's 13 years old idea of, well, we need a DVD player anyway and this thing can play games, so great, and then they can use that to have a computer in the living room. It seems like they always underestimate the fervent hardcore console gamer market, and then Sony runs away with that market, and Microsoft ends up not selling enough devices and not having a compelling enough story like the Xbox One, for example, of how this thing is really going to make your life that much better by being the computing thing in the living room. Yup, I think that is totally a fair characterization of Microsoft for many years. The irony is it's also Sony, right?…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.