Evidence receipt / belief
Published · transcript-backedDavid Rosenthal: belief
7 Mar 2022 Acquired SONY
“Blu-ray was expensive and they wanted to do the same thing they did with the PS2, use it as the Trojan horse to get Blu-ray into living rooms, win the format war with HD DVD. Then the Cell processor, they developed with, I think, Toshiba and IBM.”
Source trail
Everything needed to verify it.
- Speaker
- David Rosenthal
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 7 Mar 2022
- Publisher
- Acquired
- Episode
- SONY
Transcript context
…And the Blu-ray made the price tag kind of expensive. Both of them did. Blu-ray was expensive and they wanted to do the same thing they did with the PS2, use it as the Trojan horse to get Blu-ray into living rooms, win the format war with HD DVD. Then the Cell processor, they developed with, I think, Toshiba and IBM. It was like its own unique architecture and a total beast in a bad way. The idea was Sony was going to use the Cell processor across all of their products, it was going to become this convergence thing, and they were going to put it in TVs and refrigerators. Game developers hated this thing. It actually opened the door for Xbox 360 to bring a lot of developers in. Then over time, Sony did fix a lot of the issues with it and made it more developer-friendly. They barely won the generation war between the PS3 and the Xbox 360, but they should have just totally walked away with it. Microsoft has always struggled here because—every time somebody wants to use something as a Trojan horse, it's like when you're in the Division Series, you're looking at the ALCS, and you can't forget that you still have a game to play.…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.