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Published · transcript-backed

Ben Gilbert: evaluation

7 Mar 2022 Acquired SONY

“Now, of course, the first run of those that actually did make it cost Sony way more to manufacture than it actually was priced at retail because their yields were so terrible.”

— Ben Gilbert

Source trail

Everything needed to verify it.

Speaker
Ben Gilbert
Attribution
Verified speaker
Claim type
evaluation
Recorded
7 Mar 2022
Publisher
Acquired
Episode
SONY

Transcript context

…They put up the pirate flag. We will figure out how to make a colored TV that is mind-blowing to consumers and something that people want to rush out and buy. Now, of course, the first run of those that actually did make it cost Sony way more to manufacture than it actually was priced at retail because their yields were so terrible. One out of 100 or something actually worked to specification, so the company lost a lot of money on that. But it was totally like Ibuka's jumping back in, rolling up his sleeves, and handpicking a team. Yeah. The net of this when it comes out, I actually don't have the full numbers, but for some ungodly amount of time, decades from when the Trinitron TV comes out, Sony is the number one by market share TV manufacturer in the world. Later in the episode, we'll come back to how that became an albatross for them. I remember growing up in the '90s. There were Sony TVs and there was everything else. Exactly. I had no idea what Trinitron was. It says Trinitron there. I don't know what that means.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.

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