David Rosenthal: belief

Transcript context

…Right. They've got a real corporation on their hands now. Yup. The company grew to 1200 employees, the newly named Sony Corporation. Of course, the big thing that they want to do for many reasons, not the least of which is that America is the largest consumer market in the world at this point, is they want to bring the product to America. Morita comes back over to the US and starts talking with distributors about, hey, we've got this amazing transistor radio. We know consumers love it. We're pretty sure Americans are going to love it too. He connects with the Bulova watch company, which I hadn't heard of. The brand still exists today. Ironically, the Bulova watch brand is owned by (I believe) Citizen watches, which I believe is a Japanese company. At the time, it was an American watch brand. They're like, yeah, this is pretty great. We want to place an order for 100,000 units that we're going to bring over to America and sell through our channels. That's huge. Morita is like, sorry, what? How many? How on earth are we going to make that many?…

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