hardware / owns
Rimowa suitcase
“It's similar, but I bought a Rimowa suitcase this year and I love it. It's just a suitcase, but I love it.”
Public evidence record
Host · Acquired
Books, apps, and tools
hardware / owns
“It's similar, but I bought a Rimowa suitcase this year and I love it. It's just a suitcase, but I love it.”
app / uses
“Yeah. Scoping just to ride share now that we have Waymo in San Francisco, I use Waymo in scenarios where I would never use an Uber or a Lyft.”
service / uses
“Scoping just to ride share now that we have Waymo in San Francisco, I use Waymo in scenarios where I would never use an Uber or a Lyft.”
app / likes
“Yes, Keyhole and Google Earth (I think) is my favorite part of our first Google episode earlier this year.”
app / likes
“I think I talked before on the Meta episode about how much I love Facebook Marketplace and Craigslist before that.”
app / likes
“I think I talked before on the Meta episode about how much I love Facebook Marketplace and Craigslist before that.”
app / uses
“I listen to so much music all the time on Winamp, it should just know what I like and automatically pick the next song.”
hardware / uses
“I used AirPods for years and years and they’re great, but if you sleep on your side or do anything you know you got the AirPod jamming into your ears.”
app / avoids
“Honestly, this is why I don't use ChatGPT for acquired work, I feel like we need to be a hundred percent all the time.”
other / uses
“Two on some holiday travel flights, I think recommended by an Acquired listener, actually, I watched the Blackberry movie.”
book / uses
“I have to give you a big thank you, because over the last couple of weeks since your recommendation, I have read the book Wool, which is the first in the series that is the Silo series on Apple TV+, because I'm more of a book guy than a TV guy.”
other / likes
“That's why Nike is my favorite episode, because I feel like this way of thinking about what we do finally clicked for me.”
Claim ledger
48 transcript-backed records
01 / evaluation
“I built this whole door. I got the blank door from Home Depot. I had to cut it down to size to fit a nonstandard size door opening in my studio.”
02 / evaluation
“Honestly, for Roy and for Stanley and their Save Disney Campaign, it was the best thing that could have happened because to many people, they look at this and they're like, how low has The Walt Disney Company fallen?”
03 / evaluation
“But also Michael made one of the greatest acquisitions of all time in the second 10 years. And because of all the drama, doesn't get anywhere near enough credit for it.”
04 / evaluation
“There were no sound movie soundtrack albums before then, and it is a huge hit both because, you know, it's a great soundtrack, but like before this album, there was never anything that audiences could take home actually of the picture that they saw in theaters.”
05 / evaluation
“I think he really did recognize the incredible flywheel business model that he had sort of accidentally created and leaned into it.”
06 / evaluation
“Now, critically for Disney, and again, I think completely accidentally discovered by Walt, the IP that works best for flywheel dynamics almost has to be animated, i.”
07 / evaluation
“So yeah, I think, uh, I, I agree with Warren, and millions and millions and millions of people have had their financial lives changed because of him and would not have happened without him.”
08 / evaluation
“He also hates that because these funds will now be traded on an exchange, it means that you can short sell them.”
09 / evaluation
“Which is absolutely hilarious because now index fund licensing is basically the entire business of indices around the world, and it is extremely high-margin.”
10 / evaluation
“I think I would posit that there are no other Ferraris because of the continuity.”
11 / evaluation
“You could throw it to the bottom of the ocean and it’ll keep time forever, et cetera. Like, oh, this is why this is important.”
12 / evaluation
“Again, because of the way the market works, it doesn’t matter that that’s a very small number of people.”
13 / evaluation
“There are so many of these moments in Rolex history, really in all the stories we tell, where the company does everything in their power to align the stars perfectly and it doesn’t work.”
14 / evaluation
“Rolex is completely in control. They could sell their products for much, much more than they do, and they do not because it is the right long-term decision to do so.”
15 / evaluation
“Created the modern watch collector market. And all of the crazy prices, auctions, and insanity that occurs today, (I think) you can say really is all because of the Daytona.”
16 / evaluation
“IMG was the first modern talent celebrity endorsement agency, and really visionary of Mark McCormack to have founded in 1960.”
17 / evaluation
“Rolex was better positioned than most of the other Swiss companies because they had already transitioned to lifestyle.”
18 / evaluation
“Obviously, there is this incredible counter example out there with the NFL of a similar dynamic, arguably a much more complicated dynamic because there were a lot more teams in the NFL that needed to be wrangled.”
19 / evaluation
“We should also note here too, we being a little glib in this episode, in 2023, Bernie ultimately pleaded guilty to tax fraud as a result of all the machinations] we're about to talk about and had to pay a 653 million pound payment to the crown in back taxes and fines. And he also received a, I think 17 month jail sentence, which was then suspended, probably in large part to his advanced age.”
20 / evaluation
“I can't imagine any other sport that is anywhere near as complex as this. And so you've had this crazy history as a result, but it's still been durable because nobody else could pull all of these disparate parties together in the way that Formula 1 has managed to.”
21 / evaluation
“He actually renews the European Broadcasting Union deal for another three year term to sort of keep growing the sport and not value maximize just yet because he doesn't want a lot of money to start going to the other organizations.”
22 / evaluation
“The Red Bull entrance into F1 was so perfectly timed because this is right as the EU regulation is coming online, forcing tobacco finally out of the sport.”
23 / evaluation
“What Braun realized, maybe not first, but I think better than anybody, was the dynamic we talked about earlier, that after the FAA started clamping down so much on the rules, the way to win was to exploit loopholes.”
24 / evaluation
“NFL players wear helmets, basketball players don't wear helmet. That's little stuff, but it doesn't matter as a business, NFL's fine.”
25 / evaluation
“I think actually, I don't know if we said this upfront, I'm pretty sure the NFL is the largest single media business in the world.”
26 / evaluation
“NFL is a league, great, they're fine. But the players, I think other league players and especially the NBA have been able to build wealth and businesses and revenue streams much better than NFL players because they're the platform and the audience value accrues to them so much more.”
27 / evaluation
“On any given Sunday, any team in the league should be able to beat any other team. And he pushes this through with the owners and gets them all to agree to this, like, hey, the only way we're going to survive and prosper is if we agree that none of our teams can get so dominant that we end up with a Cleveland Browns situation.”
28 / evaluation
“Not only was this radical for any brand at the time, it was especially radical for the soft drink industry because Coke was not doing anything close to this.”
29 / evaluation
“Because in 1931, Lee, Woodruff and the Coca-Cola crew create what I think is unquestionably the greatest lifestyle advertising success in human history, where they manage to associate Santa Claus with Coca-Cola.”
30 / evaluation
“They sue Pepsi for trademark infringement. Pepsi-Cola, you can’t use the word cola.”
31 / evaluation
“Lee had already created a hit slogan for Coca-Cola in Christmas of 1922 with his ‘thirst knows no season’ campaign, which is a great phrase with a great ring to it, but was particularly good because Coke had a legacy of primarily being enjoyed in the summer.”
32 / evaluation
“This is a small little passage in Stephen Levy’s great book that’s been a source for all of our Google episodes, In the Plex. This is a small little throwaway passage in here about this because this book came out before ChatGPT and AI and all that.”
33 / evaluation
“Plus all this has turn by turn navigation is, but even to put aside whether it was better or not, it just was a real smartphone on Verizon, Time Magazine named the Droid its product of the year for 2009.”
34 / evaluation
“Finally after months of this, they come back and they tell Kleiner and Sequoia, there’s one person that we met in this whole process who we think meets our bar, who we would be willing to come in and hire as our CEO here at Google.”
35 / evaluation
“Part of the reason I say all this, and I want to include Sergey too in what I’m about to say, even though we haven’t introduced him yet in the story, I think there’s this perception today that Larry and Sergey were these bumbling academic guys, who weren’t really business minded, and Google was a research project, and this all happened by accident that they built the best business of all time.”
36 / evaluation
“At a certain point along the way, you get to, well I want to say the holy trinity, but I think there are more than three pieces of this.”
37 / evaluation
“Well, I think in practice it all works out the same way of, there’s one thing that is everything.”
38 / evaluation
“You’ve got a duration of your advantage because not every other team can build or remodel an arena.”
39 / evaluation
“I think everybody would agree it’s an enterprise company, and that’s largely thanks to you.”
40 / evaluation
“Which I think really should just tell you how important the stability and continuity of the system across inpatient, outpatient, and billing is, because Epic is the only one that can offer that.”
41 / evaluation
“A great software business for a local entrepreneur in Madison, Wisconsin, I think is how you would describe that.”
42 / evaluation
“Now, this was a little self-serving on Judy’s part because Cerner was not good at ambulatory.”
43 / evaluation
“I foreshadowed a little bit ago in the TV rights deal with World Sports Group and Sony that Lalit had given him his word as a gentleman that if this whole thing doesn’t work, I’ll rip up the deal and I’ll won’t carry IPL forward.”
44 / evaluation
“In many respects, the current structure where we have Redbird or CVC, big institutional investors in the IPL,” which we will get to in just a sec, “that wouldn’t have been possible without the new governance structures that were put in place circa 2015 by the Supreme Court.”
45 / evaluation
“Because he is friends with Shah Rukh, he knows that Nokia, the big handset manufacturer at the time, remember we’re still slightly pre-smartphone era here; we’re in 2007.”
46 / evaluation
“All these auctions that I keep running for all these media rights and sponsorships and everything, work really, really, really well because they collapse everything down to a super clear, one time, in the moment transaction, and I can set the guardrails for minimum, maximum.”
47 / evaluation
“Then that happened and then the knives came out. It’s interesting, quite interesting, all these very serious allegations that get brought up against Modi, and then ultimately the BCCI decides that he did do them and bans him for life in 2013, because the chairperson of the BCCI at this point in time and Lalit’s great rival who’s one of the forces behind ousting him is N Srinivasan, the owner of the Chennai Super Kings via his family’s business, India Cements.”
48 / evaluation
“I think all this is true, but if ARM hadn’t existed, there would’ve been nowhere else for this vector of innovation to go.”