David Rosenthal: evaluation

Transcript context

…Yeah, I agree. So the question kind of becomes, what is the primary reason why imitators have failed to execute Ferrari's strategy as well as Ferrari? And the most obvious is McLaren. They're trying to basically do the same thing. There's Lamborghini that we've talked about. There's Aston Martin. It's a much smaller production, but there's Bugatti. I mean, why are there no other Ferraris? I think I would posit that there are no other Ferraris because of the continuity. Even through all the crazy ups and downs and the wild story and the journey that we told on this episode, episode, Ferrari has always been Ferrari. The core myth has always remained intact, and the products, as up and down as they have been over the years, more or less have always delivered on what it is that you are buying when you buy a Ferrari. And that has been unbroken all the way back to 1947. I mean, for God's sakes, they're the only F1 team that has been continuously operating. For all of F1. That's my answer. I think that is largely correct. It is interesting for all the people who complain, oh, you know, that model was crappy or this strategy was crap. It's actually a pretty narrow window where more or less they were still being Ferrari, even if you have a particular gripe.…

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