David Rosenthal: evaluation

Transcript context

…And they don’t want to cheapen their brand. So instead, they pull out another arrow in their quiver to fire against competitors. They sue Pepsi for trademark infringement. Pepsi-Cola, you can’t use the word cola. We have trademarked the word cola. In this court process, the president of Pepsi at the time, a guy named Walter Mack, ends up discovering that Coca-Cola had illegally bribed and intimidated another cola competitor out there into shutting down. They paid a bribe to the company owner to just shut down rather than going through a litigation. Mack brings this evidence to the court where Coca-Cola is suing Pepsi for trademark infringement. Bob Woodruff immediately calls him up and requests a meeting. Bob comes up to New York, sits down with Mack, and he is like, hey, this is all a big misunderstanding. I’m a good southern gentleman. I don’t know anything about this. But you know what? Why don’t we just settle all of this trademark stuff. You can still use the word cola, is that what he is offering him?…

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