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Published · transcript-backed

David Rosenthal: evaluation

5 Mar 2026 Acquired Rolex

“Rolex is completely in control. They could sell their products for much, much more than they do, and they do not because it is the right long-term decision to do so.”

— David Rosenthal

Source trail

Everything needed to verify it.

Speaker
David Rosenthal
Attribution
Verified speaker
Claim type
evaluation
Recorded
5 Mar 2026
Publisher
Acquired
Episode
Rolex

Transcript context

…Rolex is in control. Rolex is completely in control. They could sell their products for much, much more than they do, and they do not because it is the right long-term decision to do so. There’s a whole bunch of other elements to the luxury strategy that they manage with, which really comes into the next CEO, André Heiniger’s son Patrick, who takes over in 1992. And if we look at luxury versus premium, those definitions we used on the LVMH episode, it is absolutely luxury.…

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