Likes Nike.

Transcript context

…That's exactly the headspace that I get into that causes episodes to be bad. When we restart an episode, and listeners, we restarted this episode, we got 15 minutes in and we were like, it feels forced, and we restarted it. I can guarantee you that the quality of this episode is already better. That's the negative self-talk that I start getting into. Who are you? What are your credentials? What qualification? Are you sure you looked under every rock? Those are the things that start ripping me apart if I start thinking about them moments before recording. That's why Nike is my favorite episode, because I feel like this way of thinking about what we do finally clicked for me. It's like you have to take yourself past the breaking point before you realize, I might need to think about this differently. It is funny how doing the episodes and studying these people in these businesses teaches us things that we internalize in our own business. I would not have been able to describe Acquired as a luxury brand or a luxury product prior to LVMH. Luxury is probably still not right. I don't know if it's ultra premium or if it's just like a prestige brand.…

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