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Lenny's Podcast / episode intelligence

Picking sharp problems, increasing virality, and unique product frameworks | Oji Udezue (Typeform, Twitter, Calendly, Atlassian)

14 Sept 2023 18 published claims 2 attributable people

Speakers in the public record

Claim mix

evaluation 6belief 5recommendation 3observation 1uncertainty 1preference 1prediction 1

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The useful parts, with receipts.

18 published records

01 / recommendation

Recommends The Halo Effect. Recommends Dune. Recommends Foundation.

“There's one business book that I recommend, I think it's called The Halo Effect. It's basically a book that lets you call on all these business books that tell you all kinds of stupid shit. It is how to deconstruct what is important in a business and self-help book and what is not important and what is just circumstantial storytelling with random facts and form-fitting evidence. It's called The Halo Effect. Read it. Why do you need to read it? Because garbage in, garbage Out. People were amazed at the Outlier Effect, Malcolm Gladwell, and then people have been tearing it down for 15 years now. But everyone ingested it and thought it was the most important thing. But how do you know what's important to take away from them and what's not? The Halo Effect will help you. And then the other thing is, I read for pleasure because I read a lot for work. And so science fiction is the thing. There's lots to recommend, but I would say that people should either read Dune, Frank Herbert or Foundation by Asimov. If you haven't read those two things and you're a science fiction person, you really should. The world building is incredible. I understand Tolkien and fantasy, but the science fiction side of it is those two books.”
Speaker
Oji Udezue
Publisher
Lenny's Podcast

02 / belief

You've been a PM and a product leader in so many amazing and also just very different companies, all with very different approaches to product and growth. And I think you have this very rare broad perspective on what works in product and growth across a lot of different ways of doing it.

“You've been a PM and a product leader in so many amazing and also just very different companies, all with very different approaches to product and growth. And I think you have this very rare broad perspective on what works in product and growth across a lot of different ways of doing it.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

03 / observation

Depending on where you are in the quadrant and the amount of augmentation and problem solving and how sharp the problem is, you might want to adjust your approach.

“Depending on where you are in the quadrant and the amount of augmentation and problem solving and how sharp the problem is, you might want to adjust your approach.”
Speaker
Oji Udezue
Publisher
Lenny's Podcast

04 / belief

Coming back to something you mentioned earlier about just how much pain it needs to be for people to care or how much pain it needs to solve versus the status quo, I think is a really important element of this.

“Coming back to something you mentioned earlier about just how much pain it needs to be for people to care or how much pain it needs to solve versus the status quo, I think is a really important element of this.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

05 / belief

I think what's even especially interesting about Twitter is Elon and the team have removed every other benefit of Twitter, like the brand, gone, employees, 80% gone.

“I think what's even especially interesting about Twitter is Elon and the team have removed every other benefit of Twitter, like the brand, gone, employees, 80% gone.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

06 / uncertainty

What are examples of companies in each of those quadrants? If you can frame this and I don't know if you have this in your head already.

“What are examples of companies in each of those quadrants? If you can frame this and I don't know if you have this in your head already.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

07 / belief

Awesome. And I think what's cool about this is it helps you identify the ICP for your product if you're working a startup or even a new product within an existing product to figure out who exactly is going to most benefit from this.

“Awesome. And I think what's cool about this is it helps you identify the ICP for your product if you're working a startup or even a new product within an existing product to figure out who exactly is going to most benefit from this.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

09 / preference

The people who care about scheduling the most are salespeople because it's the lifeblood of them earning money and marketers, because it's the lifeblood of them maybe learning about their customer.

“The people who care about scheduling the most are salespeople because it's the lifeblood of them earning money and marketers, because it's the lifeblood of them maybe learning about their customer.”
Speaker
Oji Udezue
Publisher
Lenny's Podcast

10 / evaluation

If you really think about it, that's one essence of what we're trying to do. So the zone of benefit works as a framework because people will not pay for things that don't either really shrink the workflow that they're doing or doesn't give them superpower.

“If you really think about it, that's one essence of what we're trying to do. So the zone of benefit works as a framework because people will not pay for things that don't either really shrink the workflow that they're doing or doesn't give them superpower.”
Speaker
Oji Udezue
Publisher
Lenny's Podcast

11 / evaluation

We talk about the lean approach, we talk about fail fast, [inaudible 00:04:28] and so on and so forth. And I think that that was a necessary phase for us because a lot of innovation was just the ideas of founders unvalidated by customers, and we needed this inflection point in our discipline.

“We talk about the lean approach, we talk about fail fast, [inaudible 00:04:28] and so on and so forth. And I think that that was a necessary phase for us because a lot of innovation was just the ideas of founders unvalidated by customers, and we needed this inflection point in our discipline.”
Speaker
Oji Udezue
Publisher
Lenny's Podcast

12 / evaluation

Well, as is my style, I want people to understand what virality is in the first place because I think people have misconceptions about it.

“Well, as is my style, I want people to understand what virality is in the first place because I think people have misconceptions about it.”
Speaker
Oji Udezue
Publisher
Lenny's Podcast

13 / evaluation

In fact, when you work on sharp problems, it's hard to fail because you can make mistakes and the customer's obsession will carry you, but if you work on something that doesn't have a sharp problem, mistakes can kill you because essentially you're having to pay a lot for marketing, you're having to pay a lot for word of mouth.

“In fact, when you work on sharp problems, it's hard to fail because you can make mistakes and the customer's obsession will carry you, but if you work on something that doesn't have a sharp problem, mistakes can kill you because essentially you're having to pay a lot for marketing, you're having to pay a lot for word of mouth.”
Speaker
Oji Udezue
Publisher
Lenny's Podcast

14 / prediction

If you ask individuals to do customer discovery, they will not do customer discovery. This is the thing that dies in an innovative company because it's very difficult to actually talk to the right customer, not talk to any customer, talk list of the right customer continuously.

“If you ask individuals to do customer discovery, they will not do customer discovery. This is the thing that dies in an innovative company because it's very difficult to actually talk to the right customer, not talk to any customer, talk list of the right customer continuously.”
Speaker
Oji Udezue
Publisher
Lenny's Podcast

15 / evaluation

One is I believe PLG is, I have maybe a different definition of PLG, but I think the way that we are basically adapting products to the consumer or to the business professional and using the product itself to sell the value proposition is really key to transitioning from what we used to do 20 years ago to today.

“One is I believe PLG is, I have maybe a different definition of PLG, but I think the way that we are basically adapting products to the consumer or to the business professional and using the product itself to sell the value proposition is really key to transitioning from what we used to do 20 years ago to today.”
Speaker
Oji Udezue
Publisher
Lenny's Podcast

17 / evaluation

When you take a problem and you share it with someone who it's going to affect their workflow, and I use the word workflow a ton because I don't use specs anymore or use cases, I think workflows are the unit of productivity.

“When you take a problem and you share it with someone who it's going to affect their workflow, and I use the word workflow a ton because I don't use specs anymore or use cases, I think workflows are the unit of productivity.”
Speaker
Oji Udezue
Publisher
Lenny's Podcast
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