Oji Udezue: evaluation

Transcript context

…What a great segue to where I wanted to take us next, which is around the book that you're writing, which is my understanding is it's product management for product led growth. And I'm on your wait list to find out when it's out, and I saw that the other day you asked people for their advice on what to call the book. Do you have any favorites at this point of what you might title it? Well first of all, there are two things happening with the book. One is I believe PLG is, I have maybe a different definition of PLG, but I think the way that we are basically adapting products to the consumer or to the business professional and using the product itself to sell the value proposition is really key to transitioning from what we used to do 20 years ago to today. Basically, I think even enterprise companies will tend towards a consumer type product management over the next decade than the other way around, that's my bet. And so let's call that PLG, just writ large. And also I think product management is set for growth. So obviously that's good for you, Lenny, because everyone needs to know how to do this. It's an integrative art within building software and software is seeding the world, the book, I want to get very practical. What matters about doing those two things well, and the best titles coming up are, my original title was Building Rocket Ships. So it's like how do you think through all the different things you need to build a really successful software company? Think about the practice, think about the business, meld those two things together. So a lot of people love that title. Well, there's a huge variation in submissions. So I think we're going to do that one more time and offer more options before we nail down the title of the book, so still TBD. Cool, all right. I'm excited to see where you land. So let's just spend some time on PLG. I feel like this is your bread and butter as a product leader. You've worked at some of the most successful PLG companies and I think you have some of the most unique perspectives on what works and doesn't work. And I saw you shared a preview of what you're going to be sharing the book, and so there's a few things there that I thought were really interesting that I haven't seen other places when it comes to PLG. So I was just going to dig into it-…

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