Oji Udezue: observation

Transcript context

…The wizards, yeah. Yeah. The wizards have had, in my experience, limited benefit. So much as just directing people to the one thing that they need to do post mandatory onboarding. Having examples, not 10, one or two of what good looks like is particularly powerful because it's mimetic. People see, oh, okay, this is exactly what I'm shooting for, is very powerful. In terms of trial and conversion, letting people understand and being very clear about where they are in the trial cycle, whether you want them to pay for it now or they need to pay for it later, after seven days. Having them understand that really clearly so they know where they are versus they feel like they're completely at sea, I think is very important for conversion. I think there are a few things like that, but I also want to mention that it's different for every product. Depending on where you are in the quadrant and the amount of augmentation and problem solving and how sharp the problem is, you might want to adjust your approach. And this is the kind of thing that there's some fundamentals, but it's not necessarily this one size fits all. In fact, at Typeform, we're trying to maybe invent a new twist on freemium just because of some of the things we're seeing for our particular customers. And so yeah, these are for me, some new learning as well as I go through each different product. Along these lines of onboarding activation and getting a user activated is really important. And I'm curious, do you have an example of what an activation milestone was at Calendly or Twitter or a Typeform? Just to give people a sense of like here's a good example of an activated user milestone.…

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