Evidence receipt / recommendation
Published · transcript-backedRecommends The Halo Effect. Recommends Dune. Recommends Foundation.
14 Sept 2023 Lenny's Podcast Picking sharp problems, increasing virality, and unique product frameworks | Oji Udezue (Typeform, Twitter, Calendly, Atlassian)
“There's one business book that I recommend, I think it's called The Halo Effect. It's basically a book that lets you call on all these business books that tell you all kinds of stupid shit. It is how to deconstruct what is important in a business and self-help book and what is not important and what is just circumstantial storytelling with random facts and form-fitting evidence. It's called The Halo Effect. Read it. Why do you need to read it? Because garbage in, garbage Out. People were amazed at the Outlier Effect, Malcolm Gladwell, and then people have been tearing it down for 15 years now. But everyone ingested it and thought it was the most important thing. But how do you know what's important to take away from them and what's not? The Halo Effect will help you. And then the other thing is, I read for pleasure because I read a lot for work. And so science fiction is the thing. There's lots to recommend, but I would say that people should either read Dune, Frank Herbert or Foundation by Asimov. If you haven't read those two things and you're a science fiction person, you really should. The world building is incredible. I understand Tolkien and fantasy, but the science fiction side of it is those two books.”
Source trail
Everything needed to verify it.
- Speaker
- Oji Udezue
- Attribution
- Verified speaker
- Claim type
- recommendation
- Recorded
- 14 Sept 2023
- Publisher
- Lenny's Podcast
Transcript context
…Okay, great. Let's do it. What are two or three books that you've recommended most to other people? There's one business book that I recommend, I think it's called The Halo Effect. It's basically a book that lets you call on all these business books that tell you all kinds of stupid shit. It is how to deconstruct what is important in a business and self-help book and what is not important and what is just circumstantial storytelling with random facts and form-fitting evidence. It's called The Halo Effect. Read it. Why do you need to read it? Because garbage in, garbage Out. People were amazed at the Outlier Effect, Malcolm Gladwell, and then people have been tearing it down for 15 years now. But everyone ingested it and thought it was the most important thing. But how do you know what's important to take away from them and what's not? The Halo Effect will help you. And then the other thing is, I read for pleasure because I read a lot for work. And so science fiction is the thing. There's lots to recommend, but I would say that people should either read Dune, Frank Herbert or Foundation by Asimov. If you haven't read those two things and you're a science fiction person, you really should. The world building is incredible. I understand Tolkien and fantasy, but the science fiction side of it is those two books. There's also a TV series of Foundation now, which I can say recommend absolutely. But it's a beautiful show.…
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