Oji Udezue: evaluation

Transcript context

…That's an awesome example. You also have this framework that I think you call the zone of benefit, which is around how much better does your solution have to be than the status quo? A lot of people are like, "Hey, look at this product, it's better than what you have now." And usually people are like, "Ah, whatever. It's good enough." And you've had some insights on just how much better it needs to be for people to care. Can you share that? Honestly, the reason I like being a product manager is on any given day, I'm drawing from anthropology, sociology, behavioral economics, leadership, communication skills. I'm trained, I have a master's in engineering, so I'm an engineer as well. I've done marketing and sales, so really pulling from so many things. And the reason I talk about the zone of benefit is ultimately what we're trying to do is impedance match technology to humans. That's it. If you really think about it, that's one essence of what we're trying to do. So the zone of benefit works as a framework because people will not pay for things that don't either really shrink the workflow that they're doing or doesn't give them superpower. So the same amount of time, but twice as much output. But the most important thing is that it has to be noticeable. If you do something 20% better, often people just around you, just as a human, people don't notice. And so for a product to make a difference, it has to be at least two, three more X for people to say, "You know what? This is offering enough value for me to maybe make a switch in cost," and so on and so forth. And it really comes down to look, economic theory tells us that people work for leisure, they work enough to afford their leisure. It's sort of broad, and I know some people don't necessarily do that. Especially in the tech industry, people just love to work. But that is really it, when you think about eight billion people on the planet. And there's a lot of benefit really hones in on the fact that if you're going to help me work less, make about the same amount of money, then for me to notice you, you have to accelerate me by three times for me to care. Okay, awesome. So three times. So the idea there is you should feel like this is three times more productive in the thing that I'm trying to do or saves me three times, I don't know, I do it three times faster.…

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