Evidence receipt / belief
Published · transcript-backedLenny Rachitsky: belief
14 Sept 2023 Lenny's Podcast Picking sharp problems, increasing virality, and unique product frameworks | Oji Udezue (Typeform, Twitter, Calendly, Atlassian)
“Awesome. And I think what's cool about this is it helps you identify the ICP for your product if you're working a startup or even a new product within an existing product to figure out who exactly is going to most benefit from this.”
Source trail
Everything needed to verify it.
- Speaker
- Lenny Rachitsky
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 14 Sept 2023
- Publisher
- Lenny's Podcast
Transcript context
…Yeah, that's when people actually feel it and they feel it enough where they part with money. Awesome. And I think what's cool about this is it helps you identify the ICP for your product if you're working a startup or even a new product within an existing product to figure out who exactly is going to most benefit from this. Is that part of this? Yes, yes. Your best customers aren't price sensitive for what you're shooting for because they get it. They fundamentally understand it. So yes, when you're shooting for ICPs, now every startup has marketing problems getting an audience problem. But once you start getting a decent audience, over 100 people or more, you should start to notice the people who are like, "You know what? This, I really care about this." And that starts to tell you a little bit about who's your target audience.…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.