Evidence receipt / recommendation
Published · transcript-backedMentions personal use of Typeform.
14 Sept 2023 Lenny's Podcast Picking sharp problems, increasing virality, and unique product frameworks | Oji Udezue (Typeform, Twitter, Calendly, Atlassian)
“I'm on Twitter a lot. I use Calendly a lot. I use Typeform as my default survey tool.”
Source trail
Everything needed to verify it.
- Speaker
- Lenny Rachitsky
- Attribution
- Verified speaker
- Claim type
- recommendation
- Recorded
- 14 Sept 2023
- Publisher
- Lenny's Podcast
Transcript context
…Yeah, that's what we did at Calendly. But I will say, so a couple of caveats, we did that in the community. We had community at calendly.com and we understood that that was a self-selected group. But it was still important to talk to them because they were still representative. And of course you should do it in a product. The challenge of that approach is always is it the right customer? And the pro/con of that is talking to one customer is useless, talking to 100 is super useful. And so the challenge is are you targeting the right person? So some intelligence upfront and who to show it to and why you're showing it to them, so that they can come is interesting. Very particularly effective by the way for growth, because if people don't activate or churn, they don't want to talk to you. But if you can present that thing in their activation or conversion journey, they might actually talk to you. And so that's really key. So I 100% agree with Teresa, that's exactly what you should do for not even, I wouldn't even call it discoveries for listening, and some of it can be discovery. Yeah, I think that's exactly what you should do. As you're talking I'm realizing I'm using most of the products you help build. I'm on Twitter a lot. I use Calendly a lot. I use Typeform as my default survey tool. I saw that, my team is really excited that you're using Typeform.…
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