Oji Udezue: preference

Transcript context

…Would you be up for sharing the ICP of some of the companies you worked at? Just to give people a sense of what would be a good ICP. I think for Atlassian, it's really kind of obvious. It's developers mostly. But it's tech teams writ large because the fundamental of an R and D team is building stuff. And Jira helps the engineers who actually build stuff to track what they do and to give visibility to it so that they can be valuable to the organization. So that is incontroversial. So the ICP is really clear and have been clear for Atlassian for a very long time. Calendly is this weird company where people don't see all the value. People think it's just casual scheduling. But really the people who care about scheduling the most, and I don't mean calendaring. Calendaring is very different from scheduling. The people who care about scheduling the most are salespeople because it's the lifeblood of them earning money and marketers, because it's the lifeblood of them maybe learning about their customer. Recruiters, because it's the lifeblood of them attracting and scheduling the people that they need to do their job. So Calendly's ICPs were people who were scheduling with people who were not in the organization for some business reason. Typeform is marketers mostly because Typeform exists to make the web talkative, to make it more human. And with Typeform, you can brand that conversation and actually make it conversational because one question at a time, the beautiful design. And so marketers feel like we help their websites talk to each other. Product people think we help their web apps talk to people they care about, UX people feel the same way. So those are some, I think the interesting thing is Twitter. I was going to ask what the ICP for Twitter might be, still.…

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