Oji Udezue: evaluation

Transcript context

…Awesome. All right. That'll be fun story to watch. Kind of along those same lines, I want to chat about virality a little bit. You worked on some of those viral products out there in B2C, I guess Twitter is an example, but also in B2B, which is really rare and interesting. And I know there's no silver bullet for increasing virality, but everyone's always wondering, how do I increase the virality of my product? So I'm curious, anything you could share, any tactics that you've seen work to increase the virality, especially of a B2B product? Well, as is my style, I want people to understand what virality is in the first place because I think people have misconceptions about it. People think virality is some Hotmails tag at the bottom that says, we'll get a free account. Virality is really when the word of mouth of a product is high quality. That's really the essence of it. Let me rephrase that. It's when customers market your product. And that is incredibly powerful, but also that's incredibly actionable, if that makes sense. There are products who try to be viral just for what I call synthetic virality that fail. Because in the end, if you're synthetically viral and people get to the product and it sucks, that's it. That's the end. Even Hotmail, for example, people talk about the viral tag. I don't know, you know what I'm talking about? Because I- Absolutely, at the bottom, yes [inaudible 00:51:34].…

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