High Signal Podcasts Evidence ledger
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Jen Abel

Published podcast speaker

Claims
53
Episodes
3
Shows
1
Named items
0

Claim ledger

What Jen said.

9 transcript-backed records

01 / recommendation

Now if you need something a bit more integrated and it's a far more technical solution, what I'd highly recommend is do it for a month or two months, charge them for it and then use that fee that you charge them for and credit it back to them if they move forward, okay?

“Now if you need something a bit more integrated and it's a far more technical solution, what I'd highly recommend is do it for a month or two months, charge them for it and then use that fee that you charge them for and credit it back to them if they move forward, okay?”
Speaker
Jen Abel
Publisher
Lenny's Podcast

02 / recommendation

Try to hold out on talking about pricing until post-demo because they might assume, "Oh, this is three times what I'm spending," and not know why it's three times.

“Try to hold out on talking about pricing until post-demo because they might assume, "Oh, this is three times what I'm spending," and not know why it's three times.”
Speaker
Jen Abel
Publisher
Lenny's Podcast

04 / recommendation

They will not be vulnerable. They might assume it's being recorded because I think everyone operates under that assumption right now, but for the benefit of yourself, do not have a recorder present.

“They will not be vulnerable. They might assume it's being recorded because I think everyone operates under that assumption right now, but for the benefit of yourself, do not have a recorder present.”
Speaker
Jen Abel
Publisher
Lenny's Podcast

06 / recommendation

It's about selling the opportunity. That's what gets the tier one logos excited and that is the best thing for a founder to sell, selling the vision versus the problem, and also it's what gets them to want to take a swing.

“It's about selling the opportunity. That's what gets the tier one logos excited and that is the best thing for a founder to sell, selling the vision versus the problem, and also it's what gets them to want to take a swing.”
Speaker
Jen Abel
Publisher
Lenny's Podcast

07 / recommendation

Yes, that is important down market. That is important if you're selling a $3,000 tool, you absolutely want to be demoing as fast as humanly possible because it's a high-volume game.

“Yes, that is important down market. That is important if you're selling a $3,000 tool, you absolutely want to be demoing as fast as humanly possible because it's a high-volume game.”
Speaker
Jen Abel
Publisher
Lenny's Podcast

08 / recommendation

If you're a trusted founder, your market will continually send you leads and word of mouth. So don't try and sell something just to prove to investors you sold something, because it'll be quickly seen on the other side when they churn.

“If you're a trusted founder, your market will continually send you leads and word of mouth. So don't try and sell something just to prove to investors you sold something, because it'll be quickly seen on the other side when they churn.”
Speaker
Jen Abel
Publisher
Lenny's Podcast
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