Jen Abel: recommendation

Transcript context

…So along those lines, I think a lot of people are just not... Like me included. I feel weird doing sales. It's a weird experience trying to convince someone to buy something. Is there any advice you could share to get someone over that hump? If you have built something that you believe in. Very hard to sell something you don't believe in. I think everyone agrees that. If you've built something you believe in and they have a problem, that's a beautiful thing. Truthfully, that's what makes the world go around, is I have a solution to your problem. Now you just need make sure that the problem, you just need to be honest, that the problem they have, your solution truly can solve for. And you're not short selling just to get a logo and a deal over the line, and see them churn in six months or nine months or three months. That what you are selling is truly going to solve their problem. And be honest about it. I can't tell you enough when I tell someone, listen, I don't think I'm the right fit for you. They try and sell you on them. They're like, well, wait a second. Hold on. What if we did this, this, and this? And it's like, no, no, no. Here's what we're great at. And then they can say, well, I also need that too. And all of a sudden, this level of trust comes out. And trust is the number one currency in sales. If you are a trusted salesperson, people will recommend you all day and every day. If you're a trusted founder, your market will continually send you leads and word of mouth. So don't try and sell something just to prove to investors you sold something, because it'll be quickly seen on the other side when they churn. Amazing. Okay, Jen, so I'm going to cut the lightning round. I know you also have to run and do real work. So let me give you a chance just to talk about what you do, how you help companies in case folks can find value in working with you.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.