Jen Abel: recommendation

Transcript context

…This is amazing advice. What is a common profile that you've seen be successful? What level of seniority? What kind of personality and any traits to look for? Maybe a former founder if you can get that, because they're used to selling, they sold investors and they've sold employees. Two is someone with no sales experience, but has deep product experience or an engineer and can think about things in a unique way where the market is like, "Oh, this is so interesting." Taking a typical salesperson then and putting them into a sales role almost always is where people get frustrated. The market, it feels salesy. The market doesn't want to be sold to, they want to buy. And I know that it's very hard to hire a really good enterprise salesperson. The number of people that I've interviewed, I can count on my hand the ones that I get really, really excited by. It's almost like coming across a great founder. It's not as common as everyone expects, and I think that that's true for engineering. I think that that's true for sales and I think a lot of people, sales is like, "Oh, just throw a body into it. The product will do the work." Advice I often hear is don't hire a senior VP of salesperson from a bigger company. Do you agree with that? What's like to senior?…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.