Jen Abel: recommendation

Transcript context

…That's a really good point. I would say if you're doing a win rate around 15 to 30% and you need to carry, oh I don't know, a million dollar quota. I would say a healthy conversion rate from outbound probably sits around, when it's mature, around five to 7%. Sometimes it could be two to 3%. Sometimes I've seen eight to 15% because it's coming from the founder, and they're solving a really heartfelt problem. So interest rate is also predicated on the problem that the founder has decided they want to solve for, and their insight on that problem. And everyone wants to keep going back to, well, email rate is really low, email doesn't work anymore. LinkedIn, I'm not getting the connects I want. Yes, you can argue that the game has changed a little bit, but when a problem is truly being felt by the market, people will get on a call. People will respond. And if I can compare two engagements at a time that we're running, I see one where it's a 2% interested rate and then I'm seeing another one that's actually at 12% interested rate. And we're doing nothing different. The only thing that's different is the insight that the founder has on the market, which is a hard pill to swallow. And I know that's hard to hear too. And those are two different companies selling different things?…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.