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Jason Cohen

Published podcast speaker

Claims
17
Episodes
1
Shows
1
Named items
2

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book / recommends

On Writing Well

“For writing, On Writing Well by William Zinsser. I know I'm not the only one, but that's the point. On my best day, I write like that. And then for product, I actually like Crossing the Chasm, which of course everyone's heard of, but what I find is no one's read it, so that you know the little picture, and you think you know what the chasm is, what I find is very quickly I realize, "Oh, you haven't read the book. You saw a blog post." And there's so much good stuff in there, how to define a market and really what to do with this model. It's fantastic. So I highly recommend reading the book.”

Lenny's Podcast · 25 Jan 2026

Evidence receipt · Source ↗

book / recommends

Crossing the Chasm

“For writing, On Writing Well by William Zinsser. I know I'm not the only one, but that's the point. On my best day, I write like that. And then for product, I actually like Crossing the Chasm, which of course everyone's heard of, but what I find is no one's read it, so that you know the little picture, and you think you know what the chasm is, what I find is very quickly I realize, "Oh, you haven't read the book. You saw a blog post." And there's so much good stuff in there, how to define a market and really what to do with this model. It's fantastic. So I highly recommend reading the book.”

Lenny's Podcast · 25 Jan 2026

Evidence receipt · Source ↗

Claim ledger

What Jason said.

17 transcript-backed records

01 / recommendation

Recommends On Writing Well. Recommends Crossing the Chasm.

“For writing, On Writing Well by William Zinsser. I know I'm not the only one, but that's the point. On my best day, I write like that. And then for product, I actually like Crossing the Chasm, which of course everyone's heard of, but what I find is no one's read it, so that you know the little picture, and you think you know what the chasm is, what I find is very quickly I realize, "Oh, you haven't read the book. You saw a blog post." And there's so much good stuff in there, how to define a market and really what to do with this model. It's fantastic. So I highly recommend reading the book.”
Speaker
Jason Cohen
Publisher
Lenny's Podcast

03 / belief

I would say, "Oh look, it's tied into pricing because their behavior," but the main thing is you want it to where the customer themselves would agree when they pay more, that they are getting more value.

“I would say, "Oh look, it's tied into pricing because their behavior," but the main thing is you want it to where the customer themselves would agree when they pay more, that they are getting more value.”
Speaker
Jason Cohen
Publisher
Lenny's Podcast

04 / belief

None of this proves you should change your market, but when you say there's nothing we can do about it, you are closing the door on these things that might be the right thing. And very often, as I think probably a lot of people here on this listening to this know, the market segment you pick has a lot to do with your retention rate because everyone acts differently.

“None of this proves you should change your market, but when you say there's nothing we can do about it, you are closing the door on these things that might be the right thing. And very often, as I think probably a lot of people here on this listening to this know, the market segment you pick has a lot to do with your retention rate because everyone acts differently.”
Speaker
Jason Cohen
Publisher
Lenny's Podcast

05 / observation

The reason is that pricing selects the market. So if you only think of the market as people with very limited budgets, barely can do anything, not getting much value out of it, then it is true that if you raise prices, you'll get fewer of them, because they were never getting that much value out of it anyway.

“The reason is that pricing selects the market. So if you only think of the market as people with very limited budgets, barely can do anything, not getting much value out of it, then it is true that if you raise prices, you'll get fewer of them, because they were never getting that much value out of it anyway.”
Speaker
Jason Cohen
Publisher
Lenny's Podcast

06 / belief

I think if you tried to find a common thread throughout all this stuff about growth, it comes back to the customer getting value. And I know we already talked about that, but I think if there could be one thing where it would help solve kind of all of it, it would be that they really are getting value.

“I think if you tried to find a common thread throughout all this stuff about growth, it comes back to the customer getting value. And I know we already talked about that, but I think if there could be one thing where it would help solve kind of all of it, it would be that they really are getting value.”
Speaker
Jason Cohen
Publisher
Lenny's Podcast

09 / prediction

In other words, if I shifted 10% at the front, which maybe I could do, I can't be dramatic but maybe a little, then in the output, I might be able to increase it by 20, 30%. So that's a huge change, and so the SaaS equivalent is, as we all know, if they leave early, not only is it bad but it's super unprofitable, because you spend all this money to acquire them and then they never stayed around long enough to pay it back, much less to be profitable.

“In other words, if I shifted 10% at the front, which maybe I could do, I can't be dramatic but maybe a little, then in the output, I might be able to increase it by 20, 30%. So that's a huge change, and so the SaaS equivalent is, as we all know, if they leave early, not only is it bad but it's super unprofitable, because you spend all this money to acquire them and then they never stayed around long enough to pay it back, much less to be profitable.”
Speaker
Jason Cohen
Publisher
Lenny's Podcast

10 / prediction

You pick the best one, and then you go on, and you find another one, and pick the best one. And then a year later you look back and you should be like 50 or a hundred percent better because you've stacked these things, and you look back, and like nothing's different.

“You pick the best one, and then you go on, and you find another one, and pick the best one. And then a year later you look back and you should be like 50 or a hundred percent better because you've stacked these things, and you look back, and like nothing's different.”
Speaker
Jason Cohen
Publisher
Lenny's Podcast

13 / evaluation

" So I guess I would just say briefly, probability is not going to work for these decisions. So that doesn't say what is right, but it's not that, which is nice, because you could put those tools down.

“" So I guess I would just say briefly, probability is not going to work for these decisions. So that doesn't say what is right, but it's not that, which is nice, because you could put those tools down.”
Speaker
Jason Cohen
Publisher
Lenny's Podcast

14 / preference

" So it's always been true that you should be regular. And I never was because my attitude was always, I will only put out stuff if it's the best that I can do.

“" So it's always been true that you should be regular. And I never was because my attitude was always, I will only put out stuff if it's the best that I can do.”
Speaker
Jason Cohen
Publisher
Lenny's Podcast

16 / evaluation

I've been saying number of customers just to keep it simple because I think when you look at it and say, "Wow, we will never have more than 2,000 customers.

“I've been saying number of customers just to keep it simple because I think when you look at it and say, "Wow, we will never have more than 2,000 customers.”
Speaker
Jason Cohen
Publisher
Lenny's Podcast

17 / prediction

In that case, it was true, if they're not growing, they're dying, literally. So again, I don't mean to overstate this, and I certainly don't mean to claim that there's some answer that's right for everybody, of course, but surely this is the right kind of question.

“In that case, it was true, if they're not growing, they're dying, literally. So again, I don't mean to overstate this, and I certainly don't mean to claim that there's some answer that's right for everybody, of course, but surely this is the right kind of question.”
Speaker
Jason Cohen
Publisher
Lenny's Podcast
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