Jason Cohen: preference

Transcript context

…I was also out talking to Gemini trying to figure out how many posts you've written. I was like, "Count the number of blog posts on a smartbear.com." Do you have a sense of how many things you've written on there? Yeah, it's not that many. It's something like maybe a hundred and... Well, I would say between 150 and 200 that I'm proud of and probably about 300, 350. And that's it over about 18 years. And that's because I only write in-depth. Some are long, not all are long, but none are short, I guess. And I've always had a rule, even though you're supposed to write really regularly and not just for algorithms, but they used to say, again, back in the aughts where I started, "Oh yeah, it needs to be really regular so people know when to expect your thing and they plug it into their day and all this. " So it's always been true that you should be regular. And I never was because my attitude was always, I will only put out stuff if it's the best that I can do. It's up to the reader to decide if it's good or useful. And so if I don't have that, I'm just not going to publish. That's the way it is. And so there's years where I've published once or twice only the whole year. Maybe I was busy or didn't have the energy. Other years were, yeah, I posted 40 times or something, but even then, it's only that, because I can't do something of that magnitude. And also found unicorns, which I did during that same time and run them. I can't do that all at the same time and produce a lot. So it's fewer and hopefully better, but that's in the eye of the reader, of course. I like what you say. I've done 300, not too many.…

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