Evidence receipt / evaluation
Published · transcript-backedJason Cohen: evaluation
25 Jan 2026 Lenny's Podcast 5 questions to ask when your product stops growing | Jason Cohen (2x unicorn founder)
“I've been saying number of customers just to keep it simple because I think when you look at it and say, "Wow, we will never have more than 2,000 customers.”
Source trail
Everything needed to verify it.
- Speaker
- Jason Cohen
- Attribution
- Verified speaker
- Claim type
- evaluation
- Recorded
- 25 Jan 2026
- Publisher
- Lenny's Podcast
Transcript context
…Just to clarify, this is logo churn. This is like number of customers, not revenue churn? Yeah. Well, it is both logo churn and revenue churn. Do the same math. You could say dollars in divided by dollars cancellation rate or number of... I've been saying number of customers just to keep it simple because I think when you look at it and say, "Wow, we will never have more than 2,000 customers. " It's just such a visceral, "Oh my God, we got to do something about that." Now, of course, one thing you could do is have more marketing, but you know that already. If growth is slowing, you're already thinking, how do I get more out of marketing? You knew that. The point is that cancellation is this hard limit pulling you down with all these other really bad either implications or side effects, which is why it's so important. Cool. And when you say marketing, just to clarify, this includes basically all growth work, PLG stuff, marketing, sales?…
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