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Jason Cohen

Published podcast speaker

Claims
17
Episodes
1
Shows
1
Named items
2

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book / recommends

On Writing Well

“For writing, On Writing Well by William Zinsser. I know I'm not the only one, but that's the point. On my best day, I write like that. And then for product, I actually like Crossing the Chasm, which of course everyone's heard of, but what I find is no one's read it, so that you know the little picture, and you think you know what the chasm is, what I find is very quickly I realize, "Oh, you haven't read the book. You saw a blog post." And there's so much good stuff in there, how to define a market and really what to do with this model. It's fantastic. So I highly recommend reading the book.”

Lenny's Podcast · 25 Jan 2026

Evidence receipt · Source ↗

book / recommends

Crossing the Chasm

“For writing, On Writing Well by William Zinsser. I know I'm not the only one, but that's the point. On my best day, I write like that. And then for product, I actually like Crossing the Chasm, which of course everyone's heard of, but what I find is no one's read it, so that you know the little picture, and you think you know what the chasm is, what I find is very quickly I realize, "Oh, you haven't read the book. You saw a blog post." And there's so much good stuff in there, how to define a market and really what to do with this model. It's fantastic. So I highly recommend reading the book.”

Lenny's Podcast · 25 Jan 2026

Evidence receipt · Source ↗

Claim ledger

What Jason said.

4 transcript-backed records

02 / belief

I would say, "Oh look, it's tied into pricing because their behavior," but the main thing is you want it to where the customer themselves would agree when they pay more, that they are getting more value.

“I would say, "Oh look, it's tied into pricing because their behavior," but the main thing is you want it to where the customer themselves would agree when they pay more, that they are getting more value.”
Speaker
Jason Cohen
Publisher
Lenny's Podcast

03 / belief

None of this proves you should change your market, but when you say there's nothing we can do about it, you are closing the door on these things that might be the right thing. And very often, as I think probably a lot of people here on this listening to this know, the market segment you pick has a lot to do with your retention rate because everyone acts differently.

“None of this proves you should change your market, but when you say there's nothing we can do about it, you are closing the door on these things that might be the right thing. And very often, as I think probably a lot of people here on this listening to this know, the market segment you pick has a lot to do with your retention rate because everyone acts differently.”
Speaker
Jason Cohen
Publisher
Lenny's Podcast

04 / belief

I think if you tried to find a common thread throughout all this stuff about growth, it comes back to the customer getting value. And I know we already talked about that, but I think if there could be one thing where it would help solve kind of all of it, it would be that they really are getting value.

“I think if you tried to find a common thread throughout all this stuff about growth, it comes back to the customer getting value. And I know we already talked about that, but I think if there could be one thing where it would help solve kind of all of it, it would be that they really are getting value.”
Speaker
Jason Cohen
Publisher
Lenny's Podcast
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