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Jason Cohen: belief

25 Jan 2026 Lenny's Podcast 5 questions to ask when your product stops growing | Jason Cohen (2x unicorn founder)

“I think if you tried to find a common thread throughout all this stuff about growth, it comes back to the customer getting value. And I know we already talked about that, but I think if there could be one thing where it would help solve kind of all of it, it would be that they really are getting value.”

— Jason Cohen

Source trail

Everything needed to verify it.

Speaker
Jason Cohen
Attribution
Verified speaker
Claim type
belief
Recorded
25 Jan 2026
Publisher
Lenny's Podcast

Transcript context

…Jason, I had other things I wanted to talk about, but I feel like this episode's actually going to be stronger if we just focus on the thing that we've been talking about, which is unstalling growth. So if we do that, is there anything else you want to mention or leave listeners with before we get to a couple corners and then the lightning round? I think if you tried to find a common thread throughout all this stuff about growth, it comes back to the customer getting value. And I know we already talked about that, but I think if there could be one thing where it would help solve kind of all of it, it would be that they really are getting value. Your product actually promises the right thing, and then it actually delivers on that thing, and the customers can onboard so that they can do the thing, and the customers know, they realize that they're getting the thing, and you're measuring the thing, so you know it's increasing. That is probably, if I was an LLM, I'd probably say, "That's the common thread." There's many ways that manifests, of course, but if that's your North Star is how are we actually creating value in the way the customer values it in their language, in their way, and their way of understanding it, I wouldn't say all the pieces magically fit into place, but certainly isn't that the root thing that is going to make all this stuff work? Then there will be a good way to do pricing. Yeah.…

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