book / recommends
On Writing Well
“For writing, On Writing Well by William Zinsser. I know I'm not the only one, but that's the point. On my best day, I write like that. And then for product, I actually like Crossing the Chasm, which of course everyone's heard of, but what I find is no one's read it, so that you know the little picture, and you think you know what the chasm is, what I find is very quickly I realize, "Oh, you haven't read the book. You saw a blog post." And there's so much good stuff in there, how to define a market and really what to do with this model. It's fantastic. So I highly recommend reading the book.”