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Costco

4 Mar 2026 52 published claims 2 attributable people

Speakers in the public record

Claim mix

belief 32evaluation 7commitment 7prediction 3uncertainty 1preference 1recommendation 1

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Every row below preserves an exact excerpt. Identified speakers are linked; unresolved voices are labeled and excluded from people counts.

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The useful parts, with receipts.

52 published records

01 / evaluation

In some ways, we have to tell a whole industry history here. But in other ways, these are all the same company, because they're all stacked learnings from Sol Price and his various brain children over the years to create the Costco that it is today.

“In some ways, we have to tell a whole industry history here. But in other ways, these are all the same company, because they're all stacked learnings from Sol Price and his various brain children over the years to create the Costco that it is today.”
Speaker
Ben Gilbert
Episode
Costco
Publisher
Acquired

04 / commitment

One of the things we're going to talk about here in bear and bull, and I think we should transition, is what Costco is doing that is Costco-flavored ecommerce instead of Amazon-flavored ecommerce, but I will save that for my bookcase.

“One of the things we're going to talk about here in bear and bull, and I think we should transition, is what Costco is doing that is Costco-flavored ecommerce instead of Amazon-flavored ecommerce, but I will save that for my bookcase.”
Speaker
Ben Gilbert
Episode
Costco
Publisher
Acquired

05 / belief

All of these innovations, even though Sol came up with them, as these other companies are scaling and I think particularly Kmart, they don't really have the large scale operational expertise, nor the access to capital to really fend off the competition.

“All of these innovations, even though Sol came up with them, as these other companies are scaling and I think particularly Kmart, they don't really have the large scale operational expertise, nor the access to capital to really fend off the competition.”
Speaker
David Rosenthal
Episode
Costco
Publisher
Acquired

11 / evaluation

There was a Deutsche Bank analyst that said, "It is better to be an employee or a customer than a shareholder," which Costco management would say, yeah, that's literally like we've printed it.

“There was a Deutsche Bank analyst that said, "It is better to be an employee or a customer than a shareholder," which Costco management would say, yeah, that's literally like we've printed it.”
Speaker
Ben Gilbert
Episode
Costco
Publisher
Acquired

13 / belief

Their machine really works. I think that's the point. They've earned the right acting this nobly partially got them to where they are, but where they are earns them the right to continue to be noble.

“Their machine really works. I think that's the point. They've earned the right acting this nobly partially got them to where they are, but where they are earns them the right to continue to be noble.”
Speaker
Ben Gilbert
Episode
Costco
Publisher
Acquired

16 / belief

I think the dynamics are actually the opposite way with Costco, where Costco gets to hold an auction and say, we have an enormous amount of payment volume with enormously good customers with good credit.

“I think the dynamics are actually the opposite way with Costco, where Costco gets to hold an auction and say, we have an enormous amount of payment volume with enormously good customers with good credit.”
Speaker
Ben Gilbert
Episode
Costco
Publisher
Acquired

31 / belief

What I think also, back to the membership, it all comes back to member trust. The members have to trust that they are going to get the absolute best price on everything and that Costco isn't going to be playing these games.

“What I think also, back to the membership, it all comes back to member trust. The members have to trust that they are going to get the absolute best price on everything and that Costco isn't going to be playing these games.”
Speaker
David Rosenthal
Episode
Costco
Publisher
Acquired

39 / belief

Interestingly, the transaction really is about as close to a merger of equals as I think we've ever seen on the show, with the caveat that Jim is clearly going to be the CEO that's going to run the combined company.

“Interestingly, the transaction really is about as close to a merger of equals as I think we've ever seen on the show, with the caveat that Jim is clearly going to be the CEO that's going to run the combined company.”
Speaker
David Rosenthal
Episode
Costco
Publisher
Acquired

41 / belief

If we have a small number of additional ooh, ahh, and wow, one time items, such that every time as a member you come into the store, there's something new and different for you to find and buy at a really low price, that would drive repeat traffic and make coming to Costco more of a novelty, more of an entertainment event. Today, I think about 25% of their SKUs are these treasure hunt items.

“If we have a small number of additional ooh, ahh, and wow, one time items, such that every time as a member you come into the store, there's something new and different for you to find and buy at a really low price, that would drive repeat traffic and make coming to Costco more of a novelty, more of an entertainment event. Today, I think about 25% of their SKUs are these treasure hunt items.”
Speaker
David Rosenthal
Episode
Costco
Publisher
Acquired

42 / belief

The individual warehouses these days, you may have the stats exactly, but I think an average Costco warehouse generates over $200 million in revenue, and the top ones generate three $400 million of revenue for a single store.

“The individual warehouses these days, you may have the stats exactly, but I think an average Costco warehouse generates over $200 million in revenue, and the top ones generate three $400 million of revenue for a single store.”
Speaker
David Rosenthal
Episode
Costco
Publisher
Acquired

43 / evaluation

The split is just significant enough for the retail business where you're like, okay, yeah, we should care about growing sales in the retail business. But if it wasn't 70/30, if it was 90/10, or 95/5, you'd be like, well, I'm actually not sure why we care about making a single nother sale of toilet paper, because unless it is increasing the likelihood someone retains, I don't care about it.

“The split is just significant enough for the retail business where you're like, okay, yeah, we should care about growing sales in the retail business. But if it wasn't 70/30, if it was 90/10, or 95/5, you'd be like, well, I'm actually not sure why we care about making a single nother sale of toilet paper, because unless it is increasing the likelihood someone retains, I don't care about it.”
Speaker
Ben Gilbert
Episode
Costco
Publisher
Acquired

46 / evaluation

It is such a good value that 55% of US members now do it. But much like everything else we've talked about with Costco, it is also amazing for Costco, because they get your money at the beginning of the year further advantaging their cash flow position.

“It is such a good value that 55% of US members now do it. But much like everything else we've talked about with Costco, it is also amazing for Costco, because they get your money at the beginning of the year further advantaging their cash flow position.”
Speaker
Ben Gilbert
Episode
Costco
Publisher
Acquired

47 / prediction

What's interesting is I think at the time, I suspect there were very few other Western style, globally aspiring retailers that were entering Asian markets, because it's not exactly obvious that a huge warehouse with bulk packaging would work in cultures like (say) Japan, where people live in tightly packed, dense urban environments, much smaller houses and apartments than in America.

“What's interesting is I think at the time, I suspect there were very few other Western style, globally aspiring retailers that were entering Asian markets, because it's not exactly obvious that a huge warehouse with bulk packaging would work in cultures like (say) Japan, where people live in tightly packed, dense urban environments, much smaller houses and apartments than in America.”
Speaker
David Rosenthal
Episode
Costco
Publisher
Acquired
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