David Rosenthal: belief

Transcript context

…Which we've heard from listeners 10 times that we need to do the Home Depot story at some point. I actually did not know Bernie Marcus's name or that he was the founder of Home Depot. I think now we have to. Now we have to. This now brings us finally to one more call that Sol gets also in 1982. There are these years in retailing, 1962, and Walmart, Kmart, and Target started in 1982 when all this is happening. Another Bernie, this time a Seattle retailer named Bernie Brotman and his son Jeff, call up Sol. They say, Sol, this Price Club thing is fantastic. We're retailers up in the Northwest up in Seattle. We'd love to open a franchise up here, a Price Club franchise in Seattle. It's just like the Fedco, FedMart days. Sol and the Price Club management team think about it. They make the very poor decision to say no. In the same echo of what happened 30 years earlier, Bernie and Jeff say, okay, we understand. We're going to do it anyway. We're going to clone the Price Club model and start the same thing up in Seattle. Again, I think Sol is totally fine with this. Was Price Club growing aggressively?…

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