David Rosenthal: belief

Transcript context

…And stores are more concentrated on the West Coast but around America by this point? Yeah, combined 200 stores, so pretty large footprint. They're in Canada, they're in Mexico. They've already started international expansion, which then is going to become huge throughout the 2000s as we'll see for Costco. But right around the time of the merger, Costco takes a pretty important step that unlocks a huge part of the next chapter for the company. That is the creation of the famous Kirkland Signature house brand. There's a fun story around this. When they were talking about creating their house brand, the company's corporate headquarters was in Kirkland, Washington, right Bellevue, right across the lake from Seattle. That's where the Kirkland Signature name came from. I think by the time they actually launched it, they had relocated to Issaquah, a little farther south. They're like, we can't call this Issaquah Signature. No, Kirkland Signature is good.…

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