Evidence receipt / preference
Published · transcript-backedBen Gilbert: preference
4 Mar 2026 Acquired Costco
“Very often, I will buy something that's a little bit more expensive on Amazon because I'm like, well, it's going to be easy to return.”
Source trail
Everything needed to verify it.
- Speaker
- Ben Gilbert
- Attribution
- Verified speaker
- Claim type
- preference
- Recorded
- 4 Mar 2026
- Publisher
- Acquired
- Episode
- Costco
Transcript context
…Far, far from it. You are very much paying for the convenience of shopping on Amazon, I think on almost every product these days. Or the brand. Very often, I will buy something that's a little bit more expensive on Amazon because I'm like, well, it's going to be easy to return. Or well, I trust this company. That's a very different premise than the original idea. Yup. I really think that Costco, amazingly as this huge incumbent, has developed a lot of counter positioning power.…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.