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Published · transcript-backed

David Rosenthal: prediction

4 Mar 2026 Acquired Costco

“What's interesting is I think at the time, I suspect there were very few other Western style, globally aspiring retailers that were entering Asian markets, because it's not exactly obvious that a huge warehouse with bulk packaging would work in cultures like (say) Japan, where people live in tightly packed, dense urban environments, much smaller houses and apartments than in America.”

— David Rosenthal

Source trail

Everything needed to verify it.

Speaker
David Rosenthal
Attribution
Verified speaker
Claim type
prediction
Recorded
4 Mar 2026
Publisher
Acquired
Episode
Costco

Transcript context

…It's America's largest consumer packaged brand. At the same time, too, as they're spinning up Kirkland Signature in the mid to late 90s, they also start expanding internationally. First, they go to the UK, then they go to Korea, to Taiwan, to Japan, ultimately China, which is now a big initiative for them. What's interesting is I think at the time, I suspect there were very few other Western style, globally aspiring retailers that were entering Asian markets, because it's not exactly obvious that a huge warehouse with bulk packaging would work in cultures like (say) Japan, where people live in tightly packed, dense urban environments, much smaller houses and apartments than in America. This is not the land of SUVs and suburbs, but it works great. Yeah. At the end of the day, people really like value. High quality products at a great value is a super compelling value proposition for anyone in the entire world.…

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