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Lenny's Podcast / episode intelligence

How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor)

25 Aug 2024 23 published claims 2 attributable people

Speakers in the public record

Claim mix

belief 11evaluation 4preference 3recommendation 2observation 1uncertainty 1commitment 1

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Every row below preserves an exact excerpt. Identified speakers are linked; unresolved voices are labeled and excluded from people counts.

Claim ledger

The useful parts, with receipts.

23 published records

01 / observation

Just on the note of you talking about why teens are important, I have this quote actually from you that I love where building on the point you made that for every social app I've ever built and the number of invitations sent per user drops 20% for every additional year of age from 13 to 18.

“Just on the note of you talking about why teens are important, I have this quote actually from you that I love where building on the point you made that for every social app I've ever built and the number of invitations sent per user drops 20% for every additional year of age from 13 to 18.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

02 / belief

I also take a very deep look at every funnel that users come through. And I think a lot of founders separate marketing and product growth, like top of funnel growth from the actual products growth mechanisms, but they're both the same.

“I also take a very deep look at every funnel that users come through. And I think a lot of founders separate marketing and product growth, like top of funnel growth from the actual products growth mechanisms, but they're both the same.”
Speaker
Nikita Bier
Publisher
Lenny's Podcast

04 / belief

To defend product managers, I think many product managers spend a lot of time in design, spend a lot of time with data science.

“To defend product managers, I think many product managers spend a lot of time in design, spend a lot of time with data science.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

05 / belief

Yeah, it's certainly an exaggerated view, but it's particularly relevant I think for all the zero to one initiatives because if you're a product manager on a standalone app inside of a large, like you should be designing the hierarchy, the pixels, the flows, everything.

“Yeah, it's certainly an exaggerated view, but it's particularly relevant I think for all the zero to one initiatives because if you're a product manager on a standalone app inside of a large, like you should be designing the hierarchy, the pixels, the flows, everything.”
Speaker
Nikita Bier
Publisher
Lenny's Podcast

06 / belief

"What are you working on?" And at this point, I think you probably in your mind thought, I am this one-hit wonder, I haven't shown that I can do this again and again.

“"What are you working on?" And at this point, I think you probably in your mind thought, I am this one-hit wonder, I haven't shown that I can do this again and again.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

07 / uncertainty

Interestingly, I don't know how much you can go into this, but there is a lot of stuff going on with Gas around human trafficking and all this stuff where people thought people were being kidnapped through Gas, which is yeah, talk about that whatever you can because that's pretty crazy.

“Interestingly, I don't know how much you can go into this, but there is a lot of stuff going on with Gas around human trafficking and all this stuff where people thought people were being kidnapped through Gas, which is yeah, talk about that whatever you can because that's pretty crazy.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

08 / belief

I think there's some actual founders that actually operate very lean teams and have reached very large scale in terms of the valuations of the company.

“I think there's some actual founders that actually operate very lean teams and have reached very large scale in terms of the valuations of the company.”
Speaker
Nikita Bier
Publisher
Lenny's Podcast

09 / belief

I think people see this headline and we'll get into tbh of just like nine weeks after launch sells for $30 million to Facebook and everyone's like, "Oh, okay, that's amazing.

“I think people see this headline and we'll get into tbh of just like nine weeks after launch sells for $30 million to Facebook and everyone's like, "Oh, okay, that's amazing.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

10 / belief

I think the person that designed the feature probably has never built an app or done contact sync before because the flow is egregiously bad and it doesn't actually even, I think, benefit the user's privacy because it just completely eliminates the feature altogether.

“I think the person that designed the feature probably has never built an app or done contact sync before because the flow is egregiously bad and it doesn't actually even, I think, benefit the user's privacy because it just completely eliminates the feature altogether.”
Speaker
Nikita Bier
Publisher
Lenny's Podcast

11 / belief

There's a bunch of other kind of subcategories that are very utilitarian like movement, Uber or Airbnb, like shelter. And so I think putting that in a framing document and the particular nuanced reason why people are going to adopt is difficult when you're presenting that to people that are seasoned professionals and care about how something might reflect on them personally.

“There's a bunch of other kind of subcategories that are very utilitarian like movement, Uber or Airbnb, like shelter. And so I think putting that in a framing document and the particular nuanced reason why people are going to adopt is difficult when you're presenting that to people that are seasoned professionals and care about how something might reflect on them personally.”
Speaker
Nikita Bier
Publisher
Lenny's Podcast

12 / belief

Basically, I think that's a really interesting insight of just like if you're working on something you don't enjoy, you can change that, you can pivot, you can tell your investors I want to work on something else.

“Basically, I think that's a really interesting insight of just like if you're working on something you don't enjoy, you can change that, you can pivot, you can tell your investors I want to work on something else.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

13 / belief

There's one last segment I want to spend a little time on, which is just kind of a rapid fire of pieces of advice you've shared that I think is incredibly insightful about how to build a successful consumer app.

“There's one last segment I want to spend a little time on, which is just kind of a rapid fire of pieces of advice you've shared that I think is incredibly insightful about how to build a successful consumer app.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

14 / evaluation

I think the thing that is hard to really understand for first-time founders that hit breakout success with a consumer product is how draining and how spread thin you get, because everything breaks.

“I think the thing that is hard to really understand for first-time founders that hit breakout success with a consumer product is how draining and how spread thin you get, because everything breaks.”
Speaker
Nikita Bier
Publisher
Lenny's Podcast

15 / evaluation

I love that you shared that because I think a lot of people see you from the outside and they think you're doing all kinds of these skeezy growth hacks and making teens do things that aren't really mentally healthy for them.

“I love that you shared that because I think a lot of people see you from the outside and they think you're doing all kinds of these skeezy growth hacks and making teens do things that aren't really mentally healthy for them.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

16 / recommendation

Will it hop peer groups? And what I think the most important thing that I learned is that's actually a really great way to do zero to one product development is execute at 100% for the thing you're trying to validate at that specific stage of the product development cycle.

“Will it hop peer groups? And what I think the most important thing that I learned is that's actually a really great way to do zero to one product development is execute at 100% for the thing you're trying to validate at that specific stage of the product development cycle.”
Speaker
Nikita Bier
Publisher
Lenny's Podcast

18 / preference

I love that you found these things out, not through just research and not through just thinking, it was through actual trying things over and over and over and trying different audiences, trying different experiences.

“I love that you found these things out, not through just research and not through just thinking, it was through actual trying things over and over and over and trying different audiences, trying different experiences.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

19 / preference

We picked the one school that had the earliest start date in the United States because we needed to launch as soon as possible, given the state of the company.

“We picked the one school that had the earliest start date in the United States because we needed to launch as soon as possible, given the state of the company.”
Speaker
Nikita Bier
Publisher
Lenny's Podcast

20 / preference

I think one day I will run maybe a venture scale business, but I will say that I kind of like the way that I've been doing things so far in terms of quality of life and being fun.

“I think one day I will run maybe a venture scale business, but I will say that I kind of like the way that I've been doing things so far in terms of quality of life and being fun.”
Speaker
Nikita Bier
Publisher
Lenny's Podcast

21 / commitment

I mean, I was building standalone apps my entire time at Facebook. I think I built probably eight apps while I was at Facebook.

“I mean, I was building standalone apps my entire time at Facebook. I think I built probably eight apps while I was at Facebook.”
Speaker
Nikita Bier
Publisher
Lenny's Podcast

22 / evaluation

That's egregiously illegal to do and also unethical at a user experience level to send texts when people don't even know what's happening. But anyway, we couldn't send texts over Twilio anymore, and that led to people not sending as many invites when we created Gas because they had to pop the Compose window and hit Send.

“That's egregiously illegal to do and also unethical at a user experience level to send texts when people don't even know what's happening. But anyway, we couldn't send texts over Twilio anymore, and that led to people not sending as many invites when we created Gas because they had to pop the Compose window and hit Send.”
Speaker
Nikita Bier
Publisher
Lenny's Podcast

23 / evaluation

Consumer app developers sometimes say smokers are great for targeting an audience because they actually hang out serendipitously a lot outside of buildings.

“Consumer app developers sometimes say smokers are great for targeting an audience because they actually hang out serendipitously a lot outside of buildings.”
Speaker
Nikita Bier
Publisher
Lenny's Podcast
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