Lenny Rachitsky: belief

Transcript context

…Yeah. Awesome. Basically, I think that's a really interesting insight of just like if you're working on something you don't enjoy, you can change that, you can pivot, you can tell your investors I want to work on something else. Is there anything there that you want to add along those lines? It was really hard for us to pivot to mobile. I think that was one of the most challenging things for me personally because it was a completely different paradigm. I actually have been building web apps since I was 12 years old. I built a full e-commerce business selling pirated games on the web, and I knew everything about growing a website. As we pivoted to mobile, I had to recalibrate my whole brain on how to do that. Mobile apps have such a low margin for error when it comes to designing them. Because I have this dogmatic view that every tap on a mobile app is a miracle for you as a product developer because users will turn and bounce to their next app very quickly. If you actually sit behind someone and watch them use their phone, they actually switch between apps at a pretty high frequency. Every tap that you get, every single one is so scarce that you should be optimizing everything. I had to change my whole brain when we started pivoting to mobile and building these mobile apps, and it took a lot of failures. 14 of the apps that we launched were basically duds, and then we started fixating on teens and building apps for them. Eventually, we figured out an interesting heuristic for identifying consumer product opportunities that ultimately led us to tbh.…

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