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Published · transcript-backed

Nikita Bier: belief

25 Aug 2024 Lenny's Podcast How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor)

“I think the person that designed the feature probably has never built an app or done contact sync before because the flow is egregiously bad and it doesn't actually even, I think, benefit the user's privacy because it just completely eliminates the feature altogether.”

— Nikita Bier

Source trail

Everything needed to verify it.

Speaker
Nikita Bier
Attribution
Verified speaker
Claim type
belief
Recorded
25 Aug 2024
Publisher
Lenny's Podcast

Transcript context

…So what I take away here is just it is now much different and there's an opportunity to think of something really clever that would give you a huge advantage if you can crack it. Yes, but most likely I think most apps will not have social graphs going forward and this will entrench incumbents even more. I don't think Apple acknowledged that. I think the person that designed the feature probably has never built an app or done contact sync before because the flow is egregiously bad and it doesn't actually even, I think, benefit the user's privacy because it just completely eliminates the feature altogether. Okay, next topic. So you helped this product called Dupe succeed. It's doing incredibly well from what I can see. And I saw you tweet about one of the key things that you helped them through, which is to invert, I'm reading this quote, "Inverting the time to value so that the user experience is the aha moment in seconds." Talk about that insight and how important that is to building a successful consumer social app.…

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