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Nikita Bier: belief

25 Aug 2024 Lenny's Podcast How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor)

“Yeah, it's certainly an exaggerated view, but it's particularly relevant I think for all the zero to one initiatives because if you're a product manager on a standalone app inside of a large, like you should be designing the hierarchy, the pixels, the flows, everything.”

— Nikita Bier

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Everything needed to verify it.

Speaker
Nikita Bier
Attribution
Verified speaker
Claim type
belief
Recorded
25 Aug 2024
Publisher
Lenny's Podcast

Transcript context

…To defend product managers, I think many product managers spend a lot of time in design, spend a lot of time with data science. I think probably what you saw is like the extreme big, big, big tech version of product management. I know even PMs at Facebook can if they want to spend time with design. I think it's just obviously very different from a startup world where you're just, that's all you're doing. Yeah, it's certainly an exaggerated view, but it's particularly relevant I think for all the zero to one initiatives because if you're a product manager on a standalone app inside of a large, like you should be designing the hierarchy, the pixels, the flows, everything. And then yeah, it should be cleaned up prototype by a technical designer, but that's your idea. And products live and die in the pixels, like consumer products, so that's on you. And that's where I think for maybe larger growth initiatives, yes, you can be a little more detached from the pixels. I love that advice. Okay, before we move on to the next phase of your journey of starting Gas, I heard there's an interesting story around where you were actually put within the Facebook office physically, where your team was put. Is there something there?…

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